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With so much misunderstanding and misinformation surrounding artificial intelligence (AI) and machine learning, legitimate AI companies can struggle to get their message across. While creative marketers are exploring unconventional ways to showcase AI applications, they also need to reduce costs and save time by discovering as early as possible the methods that will deliver the results they seek, writes Mariya Yao. "In the ever-shifting AI solutions ecosystem, even expert-led and well-thought out marketing campaigns can—and often—fail," says Yao. Here, she shares some "strategic and tactical insights" on how to make content, B2B and influencer marketing techniques work in AI.
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