7 awful first sentences that are killing your outreach emails

Trying to strike up a conversation with someone you've never met before with the aim of forging a mutually beneficial relationship can be difficult. Yet this is what sales reps must do every time they cold email potential clients. If you rely on templates and worn out clichés, your emails can be becoming annoying, ineffective and impersonal—and they'll end up being among the many emails that your prospects ignore and delete. Here, Aja Frost shares how to rectify some of the most common sales email mistakes and boost your response rate.
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