6 ways to leverage email to increase sales

Cold email campaigns can be very successful in generating leads, boosting conversions and driving sales. Among the billions of emails sent every day, the challenge is for your outreach emails to be the ones people want to open, read and act on. Here, Sujan Patel shares some top tips for boosting your click through rates by carefully tailoring your email campaigns, personalizing your cold emails, and making your emails sound like real conversations to help customers connect emotionally with your brand.
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