Even though we like to believe we make rational decisions, we tend to rely more on emotions than information. And while we may weigh up the pros and cons, emotions greatly influence—and sometimes even determine—our willingness to make a purchase. As a marketer, understanding what makes people tick allows you create an emotional connection with your audience and drive sales. With that in mind, Syed Balkhi shares here some top tips for "steering consumers in the direction you want them to take" and encouraging them to buy.
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