6 easy ways to maximize your time at a trade show

Trade shows offer entrepreneurs and small businesses ample opportunities to increase brand awareness, build relationships and convert leads into customers and careful planning is crucial for getting the most out of them. "It's easy to get lost in all the chitchat and swag handouts at trade shows if you don't go in with focused intention," says digital marketing expert Todd Giannattasio. Here, he and some of his fellow entrepreneurs from YEC Next share their top tips for successful trade show participation.

[Read the full article on allbusiness.com] 

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