Creating and sharing videos, blogs and social media posts is a highly effective way to increase brand awareness and generate interest in your products or services. The most effective content isn't about you, however. It's about your audience and what they care about. To grab your audience's attention and keep them coming back for more by providing relevant, engaging content you need to know what works and what doesn't. Here, Kenneth Evans shares some of the ways app developers fall short in their content marketing strategies and how to avoid making the same mistakes.
Image credit: LinkedIn; YFS Magazine
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