Companies may underestimate the power of Instagram for business. Yet among the top social media platforms, Instagram boasts the highest engagement rate for brands with 80 per cent of its 500 million daily active users following a business. And having already rolled out a number of business-specific features, the platform is gradually becoming a fully functional ecommerce platform, writes Michael Burke. To help you leverage the power of Instagram, Burke shares here his top tips for turning an "ordinary Instagram account into a beautiful, highly creative revenue-generating machine."
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