5 ways to improve your website’s first impression

You only get one chance to make a first impression and in a highly competitive market first impressions can make or break a business. A positive first encounter can set the tone for the entire customer experience. And since your website is often the first point of contact with your business, this is where prospective customers are going to form their initial impression of your brand. To help you attract, engage and build positive relationships with new customers, online marketing and branding expert Zac Johnson shares here some top tips for improving your website to "make that vital first impression count."
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