Understandingyour customers—who they are and what they need—is crucial to building a successful business. In a highly competitive market, keeping up up with the latest market trends and consumer preferences is key. And thanks to advances in technology, it's easier than ever to capture and analyse customer data and convert it into information you can leverage to adjust your business model, improve the customer experience, and grow your business. Here, Manish Dudharejia shares his top tips on how to use, protect, and benefit from relevant customer data.
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