To optimise the success of your product, you need to sell to the mainstream market—and the challenge facing any startup is crossing the chasm between early adopters to the mainstream majority. Each segment of the market has its own distinctive characteristics and you need to understand the differences between them so you can manage your product development and marketing strategies effectively to meet their needs. Here, Hugh McFall shares "some of the practical steps you can take to make sure you stay focused and disciplined, move quickly, and get the most out of every product and feature release."
Image: From Crossing the Chasm by Geoffrey Moore. Image credit: Words by Sorensen
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