If you're starting a service-based business you need to understand some critical differences between a service-based marketing strategy and a product marketing strategy. Most of the marketing advice for entrepreneurs is aimed at products rather than services, which can make learning how to market a service-based business more challenging. People don't like the uncertainty of buying something they can't see, so when there's no tangible product involved you need to find other ways to create value and build trust with your target audience. To help you get started, Eric Mitchell shares here "five marketing practices you should implement for your service-based business."
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