Understanding human behavior and what motivates people to make a purchase is key to the success of any marketing campaign. There are several personal, psychological and social factors that influence the way consumers think and act when it comes to buying goods and services. And successful salespeople and marketers use their understanding of these factors to appeal to consumers and persuade them to take action. Here, digital marketing strategist Ted Chong explores "five common human tendencies and what you can do about them."
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