With the increasing demand from consumers for more authentic and meaningful relationships with brands, storytelling and in-the-moment style content, AI-driven personalized customer experiences, creative social ads and omnichannel marketing are set to become increasingly important in 2019. "The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year," writes Brian Peters. And to "capitalize on this and everything else social media has to offer, you have to know what's coming." With that in mind, he shares here the top social media trends to focus on in 2019.
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