4 ways you're misusing your CRM data

(Image: gilaxia / Getty Images)

The information you can get from your customer relationship management system (CRM) is only as good as the data you put into it. For many small businesses a CRM system becomes little more than a glorified database for storing information about customers and prospects. Used correctly however, you'll get to understand your customers better, which allows you to personalize the customer experience as well as helping you identify opportunities for cross-selling and upselling. So you can add value to your customers while also getting more value from them. To help you get the most out of your CRM system, Jonathan Herrick shares how to avoid making the four most common mistakes.

[Read the full article on entrepreneur.com]

Rate this blog entry:
Are your decisions putting your small business at ...
6 ways to make sure your tech startup will succeed...
 

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.