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The aim of marketing is to influence the behavior of their audience in a way that builds engagement, converts leads, and boosts sales. Psychology plays an important role in consumer behaviour. And understanding what drives consumer engagement, purchasing behavior and decision making can help you find more effective ways to attract, engage and influence consumers. Here, Sammi Caramela shares some top tips from marketing expert Rachel Clemens on how to incorporate aspects of behavioral psychology into your marketing strategy.
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