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4 best practices your mobile messaging campaign needs to follow

Consumers are increasingly using messaging apps to contact companies, find information and buy products. Big brands are already using chatbots to interact with their customers on messaging apps and smaller businesses will be able to follow suit as the technology becomes more affordable. In the meantime, small businesses can benefit from auto-responders and messaging campaigns following these examples of best practice.

[Read the full article on venturebeat.com]

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