Content marketing is transforming the way businesses interact with consumers and with so many businesses vying for the attention of potential customers, you need to work hard to earn their interest. An effective content marketing strategy helps you learn more about your target audience so you can deliver useful, relevant and engaging content that enhances your reputation and helps you build a loyal following. To help you consistently hit the mark, Ann Gynn shares here some of the biggest mistakes businesses make, so you can "gauge what you're doing well and where your content marketing program has room for improvement."
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