3 things you need to know about marketing to Generation Z

Having focused on millennial consumers for a long time, marketers are switching their attention to the next generation of influential consumers; the tech-savvy 16-24 year old generation Z. To engage Gen Z consumers, you'll have to make some changes to your current marketing strategies and learn new ways to drive brand awareness and cultivate brand loyalty. Here, Christabelle Tani shares the key takeaways from research into what Gen Z consumers expect from brands and how to leverage these insights in a new approach to marketing.
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