Among the many roles an entrepreneur needs to embrace, getting to grips with customer sales is often the most challenging. Although you may have already sold the idea of your business or product to investors, you need to master a different set of skills to succeed at new business meetings with prospects and closing sales face-to-face. And, particularly for entrepreneurs, knowing how to sell to customers is critical to the success of your venture. In this article, entrepreneur and marketer Sujan Patel shares some top tips from international sales speaker and author Jill Konrath on how to avoid three of the most common sales meeting mistakes.
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