Following cues from cognitive psychology helps designers create products that are easy for people to understand and use—and you can incorporate the same elements of cognitive design into your presentations to maximise their impact on your audience. While we all have different personalities, preferences and motivations, there are some general principles of cognitive psychology that most people respond to and applying them to your next presentation will help you deliver a more "persuasive, interesting and compelling" pitch. Here, designer Angelica Cifuentes shares her top tips for enhancing your presentations with the help of three such principles.
Image credit: ZeroThree / YFS Magazine
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