When it comes to branding, consistency is key. Your brand identity includes everything from your background story, your mission and values, who your clients are and the problem you solve for them, to how your visual identity is portrayed through your logo, fonts and typography, color scheme, photographs and other visual assets. With so many elements to keep track of, you need a style guide to document them properly and ensure how your brand looks, feels and sounds is the same everywhere—both online and in print. To help you create a visual identity that is consistent throughout all your marketing campaigns, Karla Cook shares here 21 of the best brand style guides for inspiration.
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