13 ways to design an effective landing page

While any marketing campaign can benefit from an effective landing page, your social media or email marketing campaigns should always drive visitors to a highly optimized landing page. This standalone page has one specific purpose: to convince your visitors to act, whether it's to sign up, download, purchase, or seek further information. And a well-crafted landing page can generate more conversions than any other page on your website. To help you create a high-converting landing page, successful entrepreneurs from the Young Entrepreneur Council (YEC) share here the essential design elements you need to remember.

[Read the full article on allbusiness.com] 

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