Although their functions may be different, and require different skills, sales and marketing need to work closely together to achieve positive results. While the sales team is focusing on the now, the marketing team is looking to the future and an effective combination of both sales and marketing is vital for the successful growth of the business. Jordan Kasteler shares here some free and low-cost tools that will help you track, share, understand, and utilize data more efficiently and help your sales and marketing teams to collaborate more effectively.
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