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When pitching your business to potential investors, too much exuberance can be a bad thing. While passion and enthusiasm are important, investors are looking for evidence of how competent and trustworthy you are. Thorough research and preparation is key to presenting a compelling pitch that shows you understand the market and have realistic expectations for growth. Here, Scarlett Cook shares a guide to structuring your pitch with some top tips for avoiding the common mistakes that signal over-confidence, inauthenticity, or incompetence.
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