It isn't just what you say that matters; it's how you say it. Different words may have the same meaning yet convey a subtle difference in connotation and by choosing your words carefully you can increase the influence your presentation has on your audience. Whether you're pitching your ideas to clients, colleagues, potential investors or supporters, finding the right words for maximum impact is crucial. Here, Judith Humphrey shares six phrases you can use to convince your audience by communicati...
One of the top reasons for startup up failure is lack of product/market fit. And that's because first-time entrepreneurs often make the mistake of launching a new business based on assumptions, without testing the market first. While you may be excited about your new business idea, if you don't get enough paying customers you'll struggle to make a success of it. Yet, with the right process "even inexperienced entrepreneurs can bring amazing products to market with excited buyers," writes Jim Sem...
Despite outperforming their male counterparts, the odds are stacked against most female founders when it comes to raising venture capital funding. The fundraising process can be gruelling for any entrepreneur. And, in a male-dominated industry, women also face a potential minefield of gender stereotyping and biased attitudes. When pitching to investors, they're often held to different standards than their male counterparts and are treated differently or asked different questions. Some inves...
Younger consumers are already driving a trend towards profit with purpose. And with an increasing sense of urgency about pollution and the consequences of climate change, it's a growing trend that's set to become the norm, says entrepreneur Nicolas Brusson. Although entrepreneurs have a duty to build profitable businesses, as global citizens "it is also our duty to engage with the challenge of climate change at a meaningful level, not just as a cursory CSR exercise," says Brusson. Here, he ...
As a founder, CEO, manager, or team leader you don't have to be the smartest person in the room. Hiring the best talent is crucial for the success of any business and you may find yourself leading a team of experts who are smarter than you. Rather than feeling feel intimidated by their knowledge and skills, you need to learn from them and give them the tools they need to succeed. With that in mind, this article shares some top tips on how to "manage talent efficiently, to optimize your team's st...
Knowing how to measure the effectiveness of your online advertising campaigns is essential for any business and cost per acquisition (CPA) is one of the most important metrics for calculating the return on your investment. Whether conversion is represented by a sale, click, registration, or download, "the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition," writes Clifford Chi. Here, he shares an overview of how to calculate your CPA an...
We'd all like to be more effective and more efficient, yet it often seems there just aren't enough hours in the day to achieve all of our goals. When you take stock of how you're spending your time however, you may find you can reclaim several hours each week to focus on the most important tasks on your to-do list. And you could also clear some space in your schedule for doing more of what you love. Here, Stav Ziv shares some top tips from career coaches, consultants and other experts to he...
Inc. and Fast Company want to hear from female entrepreneurs for their 2019 survey on the State of Women and Entrepreneurship. Last year 279 female founders shared their experiences and opinions about financing, business culture, identity, politics, personal sacrifices, and more. And the results of the joint survey revealed some surprising findings. The results of the new 2019 survey will be featured in the October print issues of both magazines, as well as appearing online, and participants can...
The PR industry is evolving as technology continues to drive change in the way we gather information, leverage digital channels to communicate, and use analytics to measure what does works and what doesn't. PR departments and professionals have an increasingly sophisticated toolkit at their disposal to help them deliver highly targeted and personalized content. To help you better understand and fully embrace the latest tools and technologies, Dmytro Spilka explores here "the emerging trends and ...
Before investing time, effort and money into launching a new business, you need to know whether it's financially viable. Creating a customized financial model is a key element of effective business planning. It helps you to identify strengths and weakness in your business, anticipate problems that may affect your cash flow, make informed business decisions, and plan for the future. And a solid financial model is also a pre-requisite if you're looking to raise funding. Here, Kate L. Harrison shar...
