How to effectively manage your company’s online reviews

How to effectively manage your company’s online reviews
  Online reviews and customer feedback can be a powerful sales tool. Most consumers are greatly influenced by customer reviews when it comes to making buying decisions and many will hesitate to purchase a product or service if they can't find any reviews. It's not just the stellar reviews that build consumer trust however. Most people prefer to see a mix of both positive and negative reviews, and negative feedback offers you a valuable opportunity to demonstrate excellent customer service. ...

Go ahead, skip that networking event

Go ahead, skip that networking event
Networking provides opportunities for personal and professional growth. And the more diverse your network, the more opportunities you'll have. Yet despite the advice to attend as many relevant networking events as possible, many of us still avoid them. And it isn't just the introverts among us who find them uncomfortable. Most of us default to our comfort zone and fail to maximise our time at these events, says David Burkus. Here, he shares why networking events are doomed to failure "by their v...

5 must-know time management tips for marketers

5 must-know time management tips for marketers
Time management is an important skill for anyone to master. If you're not managing your time well, it's going to be difficult to reach your business, career or personal goals. As a marketer, you may have to manage several projects at the same time, often with tight deadlines to meet. "So it's important to always try to find ways to streamline your efforts," writes Brenda Barron. Here, she shares five time management tips to help you effectively manage your time and boost your productivity in eve...

How to write your first killer business presentation

How to write your first killer business presentation
Business presentations serve to inform, entertain, and persuade an audience. And whether it's a general audience, your company's senior management team, potential clients or investors, you'll want your presentation to be as clear and effective as possible. Many people find the entire process daunting, especially when it's their first presentation. Yet the hardest part is getting started, says Fia Fasbinder. Once you've drawn up an outline of what you want to say and roughly how you'll say it, yo...

Seedcamp closes €68.3 million seed fund to invest in next generation of European unicorns

Seedcamp closes €68.3 million seed fund to invest in next generation of European unicorns
With an influx of more than 100 new investors, London-based Seedcamp has announced the final close of its fourth fund at £60 million. This latest fund is more than 30x bigger than the firm's initial fund, dating back to its launch in 2007 as Europe's first seed fund. And in just six months since the first close of Fund IV at £41M the firm has already made 15 new investments. The firm is now planning to invest in up to 100 startups from across Europe at pre-seed and seed stages across a variety o...

Want to try influencer marketing? Be careful

Want to try influencer marketing? Be careful
Social media influencers can be powerful brand advocates and tapping into the thousands, or even millions, of followers they have on various social media channels is a highly effective way to target an engaged audience. Although it's the fastest growing and one of the most successful marketing strategies, it also has its problems. In this article, Kate Harrison shares some top tips from influencer marketing expert Richard Wong to help you mitigate the risks, reap th...

Kim Scott, author of Radical Candor, on the surprising mistake managers don't know they're making

Kim Scott, author of Radical Candor, on the surprising mistake managers don't know they're making
Bad bosses kill innovation, stifle growth, increase costs, create instability and make people miserable. Great bosses, on the other hand, build relationships with their employees that create a source of growth and stability, says executive coach and author Kim Scott. And, without realizing it, well-meaning people can unintentionally become bad bosses, she says. Here, Scott shares the common mistake managers make, why both self-awareness and relational awareness are important, and the advice she ...

How coworking impacts innovation for startups and small businesses in the U.K.

How coworking impacts innovation for startups and small businesses in the U.K.
Coworking has become a way of life for many startups, freelancers, remote teams and individual employees with flexible working arrangements. And the coworking market shows no signs of slowing down, writes Jo Gifford. Research shows an average annual growth rate of 24.2 percent since 2007 and forecasts estimate 30,432 spaces and 5.1 million paid coworking members worldwide by 2022. In this article, Gifford explores the myriad benefits of coworking, for businesses and individuals alike, and how it...

10 British VCs to start sharing diversity data on all the startups they meet

10 British VCs to start sharing diversity data on all the startups they meet
Research shows only 9% of UK startup funding goes to companies with a female founder and only 13% of key decision-makers in Britain's venture capital industry are women. And the biggest problem is the lack of data about what's going on, says Francesca Warner, the cofounder of policy group Diversity VC. Announcing the launch of a new initiative, Warner says leading British VC funds have agreed to gather anonymized demographic data from the startups they meet so researchers can gain an insight int...

Why you should never have a data room — the most counter-intuitive fund-raising advice

Why you should never have a data room — the most counter-intuitive fund-raising advice
Fundraising for your startup can be a slow and painful process involving a lot of documentation. Being prepared for due diligence by having all of your paperwork in order from the outset can increase your chances of a successful funding round. However, that doesn't mean you should hand over all your documents at the start of the process. Although investors often ask for access to your "data room" so they can analyse whether your company a good investment for them, there's no good reaso...

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