#ShapingtheBlogs

These tips can help introverted entrepreneurs thrive

You're ready to start pitching your startup to potential investors, but you aren't sure how to put yourself out there due to your introverted nature. We've got myriad tips on how introverts can pitch their firms, and translated those pointers into this quick infographic.    Courtesy of Escalon Services
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Should your startup consider a shorter working week?

A business in New Zealand experimented by offering their employees a 32-hour work week while paying them for 40 hours. The results? Happier employees and increased productivity. In fact, the experiment worked so well the company found their staff to be on time, have better attendance, take less breaks, and produce at the same level as they did with their five-day work week. While this same experiment has been repeated in countries all over the world, it may leave you wondering if your startup sh...
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Infographic: which business type suits your startup?

From LLC to C corp to cooperative and beyond, there are myriad business structures available to you when making your startup official. To help make the decision easier, we've created a simple infographic with the basics of each business type.   Courtesy of Escalon Services
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5 marketing mistakes small businesses must avoid

The world of marketing is evolving, and it's a continuing challenge to ensure that your business gets the exposure it needs to thrive. Check out five marketing mistakes that you should avoid if you are looking to get the word out about your firm.   1. Counting on your marketer to solve all your problems You may have brought on the best marketing professional in town to handle your needs, but that person can't overcome fundamental issues if you have them. Poor products or services, a bad rep...
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How a great careers page can improve a startup's recruiting efforts

Your startup has huge potential, and that's not only for your business. It's also for the team members you hire. New team members can experience growing a company from the ground up, they can help you build a terrific company culture, and there's often a lot of room for growth. Yet, hiring can be one of the most difficult parts of running a startup. So, what's a startup owner to do? One of the first things in your hiring process is to turn to your website. In this article, we look at how a great...
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5 disadvantages of seeking venture capital

As a new or young company, seeking to fund your startup, it seems pretty straightforward that venture capital would be a good option. Yet, while there are many advantages to it, we're going to look at five disadvantages of seeking venture capital, and why it might not be right for your business.  #1: You may lose control Before you get venture capital, you (and your partners) have total control of your startup. After you get funding, you transfer part of your control to your investors. This...
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Take these 3 essential steps when it’s time to let an employee go

You know you have a problem staffer at your business, but you are too busy to address the issues at hand. So you avoid the problem and eventually sit down with the employee to say, "It's just not working out, so we're letting you go." If this sounds familiar, you could be setting yourself up for expensive and protracted litigation, says Scott Warrick, an employment attorney and HR consultant who is the author of the book Solve Employee Problems Before They Start. "Part of good employee relations...
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Here’s the age you’re most likely to gain startup success

As tech firms work to settle charges of ageism and retreats are popping up to help workers over 30 learn to compete with younger employees, many people may assume that any age over 25 is too old to launch a startup. But luckily for older workers, that view is inaccurate. In reality, the mean age for founders at the highest-growth new ventures is 45. That's the word from a report conducted by researchers from MIT, Northwestern University and the US Census Bureau, which was recently published by N...
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5 advantages of seeking venture capital

You're beginning a new company and as such, you're most likely looking for funding. This is where venture capital comes in. What is venture capital? It's the financing that is invested in startups. It's usually a high risk investment with the potential for unlimited growth. Most people who provide venture capital do it on an ongoing basis. In other words, that's their business. To help you decide whether or not you should seek it out, we look at the five advantages of seeking venture capital.&nb...
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How startups can approach office design

One of the best things about starting a new business is picking out an office location and setting it all up. It solidifies your position as a growing startup and puts you on the path to success. In this article, we look at how startups can approach office design to maximize your space and the potential of your staff. Why is office design so important? One study shows that the design of your physical workplace is one of the top factors affecting employee performance and job satisfaction. Because...
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How startups can get traction by attending trade shows

Are trade shows worth it for your startup? The answer is yes. While many businesses forgo trade shows for other forms of advertising, if you do this, you're leaving money on the table. Trade shows create an incredible opportunity for your startup to be seen. It's a great place for people to try your product and see it in person. What's more, Meeting Professionals International found there's a 40% close rate for meetings you have in person. Let's say you're selling hot tubs at a trade show – that...
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How to turn your hobby into a successful business

Everyone has at least one hobby, whatever it might be – it could be playing video games, watching TV shows, practicing sports, going to the beach, hiking, or anything else that can help you unwind at the end of the day. Hobbies can be done alone or as a part of a group and they are extremely important for our mental health, as they make us feel happier and more relaxed. Not everybody wants to turn their hobby into a career but, for some, their passion can be a lot more than just a fun way to pas...
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How surveying your employees can improve your startup

As a standard business practice, most companies survey their customers. You may have even sent surveys of your own. Businesses survey their customers to gauge customer loyalty, see how likely customers are to refer a business to family and friends, and to measure their overall satisfaction with the products and services they are using. Customer surveys provide powerful data that can help your startup improve. So, it stands to reason that asking your employees for their opinions can even further ...
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How startups can offer career advancement opportunities to their employees

The job market is tight, and the number of voluntary separations by employees is rising year over year. It's an employees' market, and it's more important than ever to take care of your staff. What does this mean for your startup? To be successful and retain the best employees, you want to put the professional development of your team at the forefront. The most talented workers want to enhance their skills. This is good not only for your team but for your startup. Here's how startups can offer c...
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8 tips to eradicate employee burnout

You may not think your employees are feeling overworked, but the reality is that many staff members are at risk of burnout. That's the word from a Gallup poll conducted last year, which found that 23 percent of employees felt burned out at work either "always" or "very often," while another 44 percent described themselves as being burned out "sometimes." This leaves only about a quarter of full-time employees not at risk of burnout. If you're of the mindset that staff members are replaceable if ...
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