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5 ways to improve your website’s first impression

You only get one chance to make a first impression and in a highly competitive market first impressions can make or break a business. A positive first encounter can set the tone for the entire customer experience. And since your website is often the first point of contact with your business, this is where prospective customers are going to form their initial impression of your brand. To help you attract, engage and build positive relationships with new customers, online marketing and branding ex...
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14 of the best 'contact us' pages you'll want to copy

Although some businesses rely solely on their social media presence, having your own website helps establish your company's credentials as a "real" business. There are numerous platforms, tools and templates to manage the technicalities of building a website—whether it's a single page or an entire online store—and plenty of resources online to help you create engaging content. However, most guides and tutorials focus on how to create a compelling landing page that will persuade your visitor...
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The website services worth paying for—from a scrappy entrepreneur

 As an entrepreneur, there's a temptation to do everything yourself to save the expense of paying someone to do it for you. This can often turn out to be a false economy, especially if your DIY efforts go awry and you end up having to pay someone to fix your mistakes. And those mistakes may have already cost your business both time and money before you decide expert help is required. A little extra spending can make your life a lot easier, says content marketing consultant Jessica Thiefels....
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The entrepreneur’s guide to setting up your first website

Even if you don't directly sell your products or services online, having a website is crucial for any entrepreneur, small business or freelancer. Your website helps you create brand awareness, establish your credibility and build consumer confidence in your business. Depending on your technical skills, budget, and the functionality you need, you can hire a web developer, use website builders such as Wix, Squarespace and Site Builder, or create your own site by customizing WordPress templates. He...
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How to do a website content audit in 4 simple steps

For your content marketing strategy to be effective, you need to regularly evaluate the quality of all your content and use your findings to make the changes needed to move your strategy forward. While it can be time consuming, a thorough audit helps you determine if your digital content is relevant both to your target audience and to your organization's goals. It also helps you to ensure your content is accurate, consistent with your brand identity and optimized for search. In this article, Ann...
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Color, psychology and design

Color influences our perceptions, attitudes, emotions and behaviour. It's one of the most powerful tools in the designer's toolkit and helps deliver a psychological message about your brand and products. Effective use of color helps you create a strong brand identity and deliver visual cues that guide your users on how to interact with your website. It can also boost your conversion rate and prime your customers to make a purchase. To help you choose the right color scheme, product designer mudi...
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Four easy ways to increase your online sales

There are lots of ways to increase your online sales. While you're busy focussing on the details of your marketing strategy however, you may be overlooking some of the simplest ways to boost sales by improving the customer experience. "Sometimes it's the simple things that make the biggest difference," writes ecommerce expert Chris Barling, co-founder and chairman of SellerDeck. Barling shares here some simple changes you can make to your website that are easy to implement and will help you mini...
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5 foolproof ways to build customer trust in your website

Your website says a lot about your company and it's not just the content that influences your audience's perception of your business; the design also has a big impact. Your website is often the first point of contact with your business and, despite the adage, people do judge a book by it's cover. And since the aim is to convert your visitors into customers, your website needs to work hard to gain their trust and provide a good customer experience. This article explores the most important factors...
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