#ShapingtheBlogs

Guy Kawasaki explains us his 10 20 30 Rule to make a successful presentation


  0 Comments

How to create a successful crowdfunding video for your startup

Crowdfunding is an increasingly popular way for young businesses to raise the capital they need by amassing small sums of money from a large number of individuals. A crowdfunding campaign is essentially pitching a lot of potential investors at once and before parting with their cash, investors want to know about the business, how you're going to spend the money and what they're going to get in return. And creating a video is one of the best ways to provide this information, says Emily Ludolf. He...
Continue reading
  0 Comments

The 8 most popular and effective uses of video marketing

Video is one of the most powerful marketing tools available to you and it's becoming increasingly popular across every platform and channel. An estimated one third of all online activity is spent watching videos. So you not only need to incorporate video into your marketing strategy, you'll want it to play a central role. "Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways you...
Continue reading
  0 Comments

9 content marketing trends to look forward to in 2018

 With so much content available, it's more important than ever to find new ways to engage customers and to build relationships based on transparency and authenticity. The popularity of videos, social media, podcasts and webinars already offers a wide range of options, while virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon's Alexa are starting to gain traction. "Being able to anticipate trends, as well as the change in audience behavior … can help you adjust y...
Continue reading
  0 Comments

These are the professional New Year's resolutions you need to be making this year

As you wind down ready to enjoy the festive season, you may be evaluating your achievements during the past 12 months and perhaps looking ahead already to your goals for next year. According to speaker and author Shama Hyder, the founder and CEO of Marketing Zen Group, making New Year's resolutions isn't always the most effective way to jump-start change. "Often our resolutions are too vague, too grand, or too difficult to measure in a meaningful way," says Hyder. Here she shares a few idea...
Continue reading
  0 Comments

Here’s how social video will evolve in 2018

 As digital marketing continues to evolve, all the signs are pointing to an increasing preference for video content. Today's consumers not only have greater choice over what to watch, they also have more choice about when, where, and how to watch media. Video content already accounts for more than two-thirds of internet traffic, according to estimates. And this number is set to continue growing with the increasing availability of high-bandwidth video on mobile devices. Marketers are facing ...
Continue reading
  0 Comments

3 ways startups can add video content into their marketing strategies

 As a startup, you'll find video content is a powerful part of your marketing strategy, allowing you to project your brand to more people than ever before. Let's look at three ways startups can add video content into their marketing strategies. #1: Know your purpose The first thing you want to uncover when creating a video content strategy is your purpose and your audience. Before diving into your plan, make a list of what separates your brand from the competition. What sets you apart and d...
Continue reading
  0 Comments

How to create a blog post on Shaping the Odds


Here is a small tutorial I made to show you how to make a new blog post, and some of the block-functions. (Click on the play button on the screen under) If you have some questions, feel free to drop me a line in the comment field below. Have fun blogging!
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.