#ShapingtheBlogs

How to test UX design early on in your process

The most effective way to ensure your product offers the best possible user experience is to involve users in the design process. Getting initial feedback in the early stages allows you to make changes while they're relatively easy to incorporate and ensure the design is heading in the right direction. Usability testing can be carried out in a variety of ways and prototypes can be used in any of them, writes Naomi Francis. Here, she outlines how to use prototypes early on in the design process t...
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5 common challenges UX designers face — and how to overcome them

Demand for user experience (UX) designers has never been greater and salaries are rising as companies invest more in UX and compete to hire the best talent. And with demand outstripping supply, experienced UX professionals can expect to command a high price for their services as more companies recognize the value they bring to their customers and to the business. Yet despite being a growing industry, there's still a lot of confusion around UX and the role of UX designer. This article explores fi...
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13 of the best SEO tools for auditing & monitoring your website in 2019

As a small business owner, search engine optimization (SEO) is an important part of your marketing strategy. SEO improves your website's performance in Google searches to increase the visibility of your business, drive more visitors to your site, and build trust in your brand. And good SEO practices improve the user experience, which in turn helps boost your conversion rate. The best way to ensure a high ranking for your site in Google's search results is to understand how Google evaluates a web...
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How to motivate users to complete a difficult task

When a user downloads your app you only get one shot at creating a great first impression and getting a new user to register and set up an account before they can use the app creates friction for the user. The entire process needs to be as quick and easy as possible and this creates a challenge when you need users to complete tasks that require extra effort from them, says Lorena Vargas, a senior UI/UX designer at Modus Create. Taking AirBnB as an example, Vargas shares here "a step-by-step...
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7 ways to make your content mobile friendly

Nowadays, more website traffic comes from mobile devices than from desktops and this shift is influencing the way consumers interact with companies and make buying decisions. As a result, many businesses are moving away from adaptive or responsive website design and adopting a mobile-first strategy instead. Mobile-first not only has advantages for search engine optimization (SEO), it also leads to a design that's more content-focused and therefore user-focused. Here, Brian Sutter ...
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How to create mobile specific content campaigns for mobile-first index

If your business relies on content marketing to succeed you need to understand how Google's mobile-first indexing is going to affect you, says digital marketing expert Neil Patel. With a 61.9 per cent share—compared with 29.3% for desktops and 8.8 per cent for tablets—smartphones have by far the largest market share of all web browsing, according to research by comScore. To help you adjust your content strategy accordingly, Patel shares this detailed guide to creating mobile-specific conten...
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How to design mobile push notifications that don’t suck

With push notifications app publishers can speak directly with users and it's important to treat this type of communication as a privilege, not a right. Otherwise, you may find you're treading a fine line between adding value with timely reminders or useful hints and tips, and annoying users with poorly timed or irrelevant messages. And once a push notification is sent, it's sent. There's no taking it back. As a marketing tool, a push message is "no less important than SMS and email, so app...
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How to design for everyone, in 3 steps

Inclusive design creates products, services and spaces that can be used by as many people as possible, regardless of age, gender and disability. While design can't necessarily give a blind person sight or make an old person young again, it can minimize the mismatch between someone's ability and their environment, writes Katharine Schwab. Here, she shares how four designers are working to make products, services and spaces more accessible, why inclusive design should be the primary way of thinkin...
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Design for our primal nature

We're not as rational or logical as we think we are when it comes to making decisions. We may weigh up the evidence and consider the implications, yet most of our decisions rely more on our instincts and emotions than on reason or logic. Understanding the psychology and neuroscience behind decision-making is crucial for product designers because you need to cater to both the logical brain and the emotional brain. And getting the balance right can be challenging. Here Vivian Zhang shares how to i...
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The quintessential guide for building an unforgettable first-time user experience

Minimum viable products (MVPs) get your apps to market as quickly as possible with just enough features to satisfy early adopters, so you can learn what works, what doesn't work, and incorporate customer feedback into the development process. However, it's the user experience that makes the product, not the features, which is why Crashlytics co-founder Wayne Chang prefers to call them "minimum loveable products" (MLPs). Because you only get one chance to make a good impression, how a new user ex...
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