How you can help transform the internet into a place of trust


How can we stop the spread of misleading, sometimes dangerous content while maintaining an internet with freedom of expression at its core? Misinformation expert Claire Wardle explores the new challenges of our polluted online environment and maps out a plan to transform the internet into a place of trust -- with the help everyday users. "Together, let's rebuild our information commons," she says. 
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3 Reasons You Need to Delegate More by Brian Tracy


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7 things your opt-in forms need to do to gain email subscribers

Email marketing can be a highly effective and inexpensive way to boost sales and increase customer loyalty and it starts with your opt-in form. To grow your subscriber list, you need to pique your readers' curiosity with engaging copy that compels them to opt-in. Your audience needs to feel confident about giving you their email address and they need to understand the value they'll get in exchange, says marketing expert Susan Gunelius. Here Gunelius shares how to improve your email marketing to ...
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Worried about GDPR? Just build radically private software

The fallout from the recent high-profile scandal involving the potential misuse of personal data from millions of Facebook user profiles, has thrown into sharp relief the need for greater transparency about how companies collect and use personal data. Rather than simply focusing on the European Union's new General Data Protection Regulation (GDPR) however, businesses need to design software that fundamentally respects the privacy of users, says data scientist Ian Huston. "When privacy ...
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How smart businesses can cash in on Europe’s new data-privacy law

The European Union's new General Data Protection Regulation (GDPR), which goes into effect this month, is set to increase transparency around data-gathering practices. While it may reassure consumers about the practices of tech giants such as Facebook and Google— especially in the wake of the recent Facebook data harvesting scandal involving UK-based Cambridge Analytica—smaller businesses may struggle with the ramifications of the GDPR. Rather than being an obstacle however, the new la...
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Infographic: Branding for Small Business and Startups

Branding is as important for small businesses and startups as it is for big names and while you may be starting out on a tight budget, getting your branding right should be seen as an investment rather than a cost. Branding is what you build your whole company around. It's how you communicate with your audience, how you tell customers what they need to know about your company and what sets you apart from the competition. To help you get started, Tim Berry shares here a useful info...
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How to backtrack on a promise to a client (without losing their trust)

  Any time you fail to meet a customer's expectations—whether they're stated in a contract or implied—you're breaking a service promise. And broken promises can damage your credibility and the company's reputation. Things can go wrong from time to time however and, even though it may not be your fault, you may find yourself having to go back on a promise. The key is how you work with the customer to resolve the problem and make sure it doesn't happen again. Here, Alyse Kalish shar...
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The psychology of customer service: Science-backed tips to increase customer satisfaction

Creating a positive customer experience is crucial for building a good reputation for your business and growing your customer base. Every customer who feels valued and enjoys their experience with your company is not only more likely to become a repeat customer; they're also more likely to recommend your business to others. While you can't please everyone all of the time, your aim is to have as many satisfied customers as possible. And to help you understand what makes a great customer experienc...
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4 ways to stay genuine in a 'fake news' social-media landscape

In the age of 'fake news' brands need to double down on their efforts to build trust and credibility with their customers. Fake stories are deliberately designed to look as genuine as possible, making them hard to differentiate from real stories. And with consumer confidence in the media at an all-time low, businesses have to work harder than ever to establish their authenticity. Here Dave Kerpen shares the steps you can take to overcome the negative impact of fake news, boost confidence in...
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From Negan to Voldemort: Career lessons from classic celluloid baddies

While your average day at work may bear no resemblance at all (we hope!) to a zombie apocalypse, there's a lot you can learn about career success and leadership from movie villains. Wile they may seem thoroughly bad people with absolutely no redeeming qualities, there is a saying that "every villain is a hero" given a different context. Here, with insights from leadership expert Dr Tom Epperson and marketing expert Henry DeVries, marketing and brand strategist Rachel Weingarten shares ...
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