In order to run a successful business it is important to have a good understanding of how your customer thinks and feels about your product. Collecting feedback through surveys, is an excellent way to receive the data necessary to inform decisions. The problem is that unless a survey is structured correctly, it is possible that it will lead to inaccurate results. A poorly crafted survey opens itself up to response bias, which causes survey participants to answer questions inaccurately. If survey...
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