How to identify and avoid response bias in surveys

In order to run a successful business it is important to have a good understanding of how your customer thinks and feels about your product. Collecting feedback through surveys, is an excellent way to receive the data necessary to inform decisions. The problem is that unless a survey is structured correctly, it is possible that it will lead to inaccurate results.A poorly crafted survey opens itself up to response bias, which causes survey participants to answer questions inaccurately. If survey ...
Continue reading

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.