What is a subliminal message and how do companies use them in advertising?

Various shapes, words, or colors can make small but powerful associations between a brand and an intended meaning. Brands like Amazon or FedEx have mastered this even in just their logo. Subliminal messages are one way to create this meaningful and lasting association for customers. Subliminal messages can be used through many mediums – whether it's a TV commercial, print ad, or email campaign. It taps into a customer's subconscious mind and creates repeated exposure to form a brand meaning. Fro...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.