16 ways grow your business without spending money

When it comes to growing your business, figuring out ways to be more organised, efficient and cost-effective is the best place to start. By saving time, effort and expense on the day-to-day running of the business, you'll free up valuable resources that you can invest in further growth. Based on "real-life ideas from successful businesses," Elizabeth Walker and Ken Burgin share here some top tips for growing your business that you can put into action "right away, without having to research, test...
Continue reading
  0 Comments

How to attend a conference without feeling overwhelmed

Networking provides valuable opportunities for sharing ideas and knowledge, enhancing your reputation, and forging long-term business relationships. Yet for many of us, attending networking events means having to step firmly outside of our comfort zone. And for the most introverted among us, the hustle and bustle of a conference can feel overwhelming. Whether you're looking to advance your career or grow your business, adopting the right strategies for your personality type will help y...
Continue reading
  0 Comments

6 ways to test new social media strategies without harming your brand

Each and every time consumers encounter your business on social media is a valuable opportunity for you to create a positive perception of your brand. Your activity on social media can have a huge impact on your brand image and you need to make sure the relationships you build with your audience are based on trust and authenticity. For most entrepreneurs and small business owners, that means having to experiment to find the approach that works best for your business. To help you avoid any negati...
Continue reading
  0 Comments

Brexit survival guide for start-ups and small businesses

The continuing political turmoil and prolonged economic uncertainty around Brexit is already impacting UK businesses, making long-term planning more difficult. Small business growth is stalling amid fears that any "decisions made with confidence today could be ill-advised tomorrow." And, with not knowing what to expect, fewer than a quarter of the UK's small businesses have started adapting their business processes. In this Brexit survival guide, Henry Williams shares the key areas you need to c...
Continue reading
  0 Comments

Purpose, passion and profit: 3 ingredients for business success

While purpose, passion and profit are key ingredients, you need to follow the right steps when creating a recipe for business success. Your purpose is what motivates you to get out of bed every day, your passion brings your purpose to life, and profit is essential for a sustainable business. "To succeed in business you have to know where you're headed, so you can make a plan with the proper strategies and tactics to reach your goals," writes Kendra Sette. Here, she shares how to bring the e...
Continue reading
  0 Comments

4 ways to urge your startup toward rapid growth

Once your startup gains traction your focus should be on the fresh challenges of rapid growth and long-term success. While scaling your business inevitably adds more complexity, it isn't just about what you add—more employees, more customers, more processes, and more levels of management—it's also about what you subtract. If there are things that don't work anymore, you have to get rid of them. "If you can establish strong, scalable practices in the startup stage, reaching and navigating ra...
Continue reading
  0 Comments

3 sales meeting mistakes you don't know you're making

Among the many roles an entrepreneur needs to embrace, getting to grips with customer sales is often the most challenging. Although you may have already sold the idea of your business or product to investors, you need to master a different set of skills to succeed at new business meetings with prospects and closing sales face-to-face. And, particularly for entrepreneurs, knowing how to sell to customers is critical to the success of your venture. In this article, entrepreneur and marketer Sujan ...
Continue reading
  0 Comments

10 copywriting strategies every entrepreneur needs to know

Whether you're looking to start an online store or you're an experienced ecommerce retailer, if you want your products to stand out from the competition you may need to brush up your copywriting skills. Well crafted, engaging copy not only communicates essential information about your products, it also reflects your brand's personality and helps you forge a connection with your customers. Good copywriting is one of the most cost-effective marketing strategies for any business and ...
Continue reading
  0 Comments

First principles: The building blocks of true knowledge

First principles thinking is one of the most effective strategies for finding innovative solutions to problems—and it's the foundation for SpaceX founder Elon Musk's success. Most people find it much easier to take something they already know and apply it as an analogy for how things should be done. To come up with a truly innovative solution however, you need to rethink the problem from the ground up. By breaking a problem down to the fundamental assumptions—or first principles—that underp...
Continue reading
  0 Comments

7 creative ways to apply content & influencer marketing to enterprise AI

With so much misunderstanding and misinformation surrounding artificial intelligence (AI) and machine learning, legitimate AI companies can struggle to get their message across. While creative marketers are exploring unconventional ways to showcase AI applications, they also need to reduce costs and save time by discovering as early as possible the methods that will deliver the results they seek, writes Mariya Yao. "In the ever-shifting AI solutions ecosystem, even expert-led and well-thought ou...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.