How to master the art of storytelling


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The perfect pitch: A Pixar storyteller’s secret

Whether it's spoken, written, visual, or a multimedia presentation, storytelling remains one of the most compelling ways to share knowledge and information. A well-crafted story engages your audience and takes them on a memorable journey that leaves them feeling inspired and motivated. And by weaving essential facts and figures into a story you make them much easier to remember, says writer, story-branding consultant and keynote speaker, Matthew Luhn. Here, he share...
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12 storytelling techniques to supercharge your pitch

Storytelling is a powerful tool for creating an emotional connection with your audience—and that emotional connection can be crucial to securing funding for your startup. A well-crafted investor pitch needs to hook your audience from the very beginning—and hold their interest until the very end—with a compelling and authentic narrative that generates enthusiasm for your product, your company and your brand. "Facts tell but stories sell," says David Bailey, who shares here the storytelling techni...
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How to identify and tell your most powerful stories

Graduation and commencement speeches often provide the best examples of what makes a powerful, inspirational speech that moves the audience. Introducing personal stories into speeches gets listeners on side and keeps them engaged. Yet, while they love hearing such speeches, few executives are comfortable delivering them, says Nancy Duarte. To help you connect with your audience by telling powerful stories, Duarte shares here some of the techniques her company uses to help "executives craft talks...
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The seven deadly sins of startup storytelling

Everyone likes a good story. Research shows more areas of the brain are active when we're listening to a story than when listening to someone telling us facts and figures. And because stories provide a richer experience for the brain, the information they contain is easier to understand and retain. And the more powerful the story, the more memorable it is. Stories give startup founders an opportunity to connect with a variety of audiences—from customers and employees to potential business partne...
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The three things that will make you successful in marketing

Marketing has changed considerably in recent years and what was once considered an art is now a blend of creativity, strategy and technology. As social media became a tool for brands to connect with consumers, search engines started using advanced ranking algorithms, and browsing online became increasingly personal, marketers have had to move fast to keep up with the latest trends. And with artificial intelligence and data-driven marketing gathering momentum, the marketing landscape is continuin...
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Good storytelling is more science than art

For entrepreneurs, being able to weave the components of a compelling story into an engaging and memorable pitch to investors can mean the difference between failure and success. Although some people seem to have a natural talent for storytelling, everyone has the ability to become a better storyteller. Like any other skill, it's something you can learn and improve with practice. To help you tell better stories for business success, Esther Choy shares here the essential elements of a good story ...
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How to overcome the fear of telling your story


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The power of story with Jennifer Aaker


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Tips for winning the hearts of investors from Bill Reichert of Garage Technology Ventures

  One way to shape the odds in your favour is to get the right investors on board, but first, you have to win their hearts, not just their minds. You have to get them to say 'wow' and fall in love with you, your team and your product or service. But how do you do that? Speaking at the DNB NXT event at Oslo Innovation Week , Bill Reichert, managing director of Garage Technology Ventures , which was founded by Guy Kawasaki, shared his top ten tips to help start ups win the hearts and minds of...
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