How startups can get traction by attending trade shows

Are trade shows worth it for your startup?The answer is yes. While many businesses forgo trade shows for other forms of advertising, if you do this, you're leaving money on the table.Trade shows create an incredible opportunity for your startup to be seen. It's a great place for people to try your product and see it in person.What's more, Meeting Professionals International found there's a 40% close rate for meetings you have in person. Let's say you're selling hot tubs at a trade show – that's ...
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How surveying your employees can improve your startup

As a standard business practice, most companies survey their customers. You may have even sent surveys of your own. Businesses survey their customers to gauge customer loyalty, see how likely customers are to refer a business to family and friends, and to measure their overall satisfaction with the products and services they are using.Customer surveys provide powerful data that can help your startup improve. So, it stands to reason that asking your employees for their opinions can even further y...
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How startups can offer career advancement opportunities to their employees

The job market is tight, and the number of voluntary separations by employees is rising year over year. It's an employees' market, and it's more important than ever to take care of your staff. What does this mean for your startup?To be successful and retain the best employees, you want to put the professional development of your team at the forefront. The most talented workers want to enhance their skills.This is good not only for your team but for your startup. Here's how startups can offer car...
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How to help your employees feel more engaged at work

Going through the hiring process for a new startup is not only time consuming but costly. You've put forth a lot of effort to create a top notch team, and you'd like to retain them into the future.To create employee loyalty, you want to help them feel engaged with your company. In this article, we look at how to help your employees feel more engaged at work.When they're more engaged, they're more productive and more committed to your startup.Model communicationOne way to create an engaged workfo...
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5 ways startups can encourage healthy habits for their staff

 Did you know that nearly 80% of adult Americans don't get the recommended amounts of exercise each week? This is a set up for many different types of problems.What's more, many people spend most of their day sitting in uncomfortable chairs in front of a computer. This can lead to back, wrist, neck, and hand pain.Ultimately, without a workplace wellness plan, your startup may end up with unhealthy and unhappy team members. But you can help. Let's look at five ways startups can encourage hea...
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5 ways startups can help employees from all backgrounds feel welcome

As a new startup, you can set your company culture and employee morale right from the outset.You've worked hard to hire the right people for your business. This may mean you have people of all ages, races, genders, religions and political affiliations sharing a space.In addition, you want them to feel comfortable and happy so you can build a cohesive team. To do this, they must all be welcomed.Here are five ways startups can help employees from all backgrounds feel welcome. #1: Startup at t...
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How startups can develop a mentorship program for employees

As a new business, you've spent many hours creating job descriptions, plowing through resumes, interviewing candidates, onboarding them, and training them for their new positions.That's a lot of time and money invested, so you want to retain your new staff for the long haul. One way to help create employee loyalty is to provide them with a mentor.In this article, we look at how startups can develop a mentorship program for employees. Define your objectiveBefore you begin your mentorship pro...
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5 reasons why not providing employee training costs your startup money

With unemployment rates at record lows, many large companies are recommitting chunks of their budgets to employee training.Why? This is to increase retention rates and enable their companies to keep their best and brightest team members.Yet, small businesses and startups may find themselves reluctant to provide employee training. Let's look at five reasons why not providing employee training costs your startup money. #1: A more competitive workforceIf you want to be competitive in your chos...
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5 reasons why bad hires are so costly to startups

When it comes to staffing your startup, the price is high. In fact, your hiring decisions are vital to the success and upward trajectory of your startup.In this article, we look at five reasons why bad hires are so costly to startups. From the actual cost, to your time, your reputation, lost opportunities, and the culture impact, you can't afford to mis-hire.#1: The costThe straight up costs with putting your job on job boards, culling through applications, interviewing candidates, calling refer...
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Performance review options for startups

You probably know your employees dread performance reviews, but did you know that most managers are uncomfortable with them, too?If you fall into this category as well, it's good to know you aren't alone. Performance reviews are difficult to do, but they are the basis of a happy, well-trained staff. That is, if they are done right.In this article, let's look at performance review options for startups.Ditch the annual review​Who really wants this hanging over their head all year long? Plus, when ...
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