Facebook marketing: How to drive demand, create loyal fans, and grow your business

  Leveraging social media to establish your brand is no longer an option; it's an essential part of your overall marketing strategy. And, as the world's largest social network, Facebook is the leading platform for promoting and growing your business. To reach your target audience and acquire new customers, you need to understand how the platform works and apply best practices to get the most out of the marketing opportunities it offers. Here, Megan Conley shares the ultimate guide to creati...
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5 data-backed social media trends you need to know for 2019

With the increasing demand from consumers for more authentic and meaningful relationships with brands, storytelling and in-the-moment style content, AI-driven personalized customer experiences, creative social ads and omnichannel marketing are set to become increasingly important in 2019. "The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year," writes Brian Peters. An...
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33 experts share their most effective social media tips for small businesses

To thrive in today's digital world businesses need to harness the power of social media to increase brand awareness, boost engagement, build customer relationships and ultimately drive sales. Social media marketing isn't just a cost-effective way of growing your business; it's one of the most effective ways. Yet each social media platform presents unique challenges and choosing the right platforms, tools and strategies can feel overwhelming for small businesses. Here, so...
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Social media marketing: 7 steps to make it work for your business

Social media marketing is a powerful tool, yet many small business owners find it complicated and confusing. Choosing the right platform for your business, understanding how to get the most out of it, and knowing whether you're getting a good return on investment, can seem daunting. And research shows many business owners aren't confident they're doing social media marketing right. Here, Rieva Lesonsky shares some top tips on overcoming the most common frustrations with social media marketing an...
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10 influencer marketing trends to keep your eye on

Consumers are swayed by the content they consume on social media and as a result influencer marketing has become one of the most effective ways for brands to connect with their audience, acquire new customers and drive sales. The social media landscape is continuing to evolve however and consumers are becoming more discerning. So to continue reaping the benefits of influencer marketing, brands need to ensure they deliver high-quality campaigns that focus on authenticity and genuine engagement. H...
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A beginner's guide mastering a local social presence

For any business, the main social media goals are to increase brand awareness, generate leads, build customer loyalty, and boost sales. While larger businesses may be seeking to drive more traffic to their website, the top priority for small local retailers is to connect with their local community to increase footfall. And social media networks lend themselves very well to starting conversations with local consumers. To help you get started, marketing professional Marisa Sanfilippo shares h...
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The ultimate guide to social media marketing campaigns

There are billions of clicks, views and sign-ups on social media every day and its constant presence in the lives of so many consumers makes it an essential—and powerful—tool for marketers. Having a social media presence without an active social media marketing strategy can be just as bad for business as having no presence at all. From improving brand awareness and connecting with your target audience to increasing website traffic and driving sales, Kristen Baker shares here everything you need ...
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How to use Pinterest for business

The reach and influence of social media gives businesses a powerful yet inexpensive tool for connecting and engaging with new and existing customers. Although many businesses have a marketing strategy for one or more of the most widely used social media platforms, they often overlook Pinterest. With around 200 million users every month, most of whom use this visually oriented platform to carry out research and inform their purchasing decisions, Pinterest offers valuable marketing opportunities. ...
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6 important things I’ve learned from marketing a business on Instagram

Instagram has evolved from a simple photo-sharing app to become a powerful marketing platform. Its highly visual format, Instagram Stories, advanced analytics and shoppable Instagram posts are helping thousands of businesses to create high-performing ads, build meaningful relationships with customers, and boost sales. To achieve these goals for your business, you need to understand what drives engagement and how to maximise your reach. Social media manager Hugh Beaulac offers a helping...
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How I got 13,000 Instagram followers in one month


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