How to embed Instagram feed on website

What you should look for when embedding Instagram It pays to think about embedding Instagram feeds on your website or linking them to other sites because this social media platform is very popular. Use this fact for your SEO and other campaigns, it can be very helpful to do it. It's worth knowing how to embed an Instagram profile on your own platform and how to do it right. Obviously, the first question is how to do this. If you want to embed Instagram feeds into web pages and the like, you'll f...
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Why your startup needs a social media policy and how to write one

You may think because you are a startup in its early stages that you don't need a social media policy, but this isn't so. In fact, your startup benefits greatly from a social media policy whether you're outsourcing this marketing or doing it in-house. In this article, we look at why your startup needs a social media policy and how to write one. Why you need a policy Social media is vital to the success of your online marketing. In fact, social media can make or break your startup, especially if ...
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How startups can use social media to recruit talent

Did you know that job seekers rank social media networks as the most useful resource for jobs when compared to job boards and ads, recruiting agencies, employee referrals, and recruiting events? This is worth noting because the recruiting process has changed for many companies over the last several years. Like many things, social media has solidified its place as somewhere your business needs to be. When you use social media to attract candidates, you are easily able to narrow your target market...
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How to use Google Analytics to track social media reports

​To leverage the power of social media to grow your business, you need to know how much impact it's having on your website traffic, conversions, and sales. With social media reports you can find out where your website visitors are coming from, what actions they're taking, and which pieces of content are driving the most engagement. And if you're investing in paid ads, you can find out how effective they are. In this blog post, marketer Boni Satani shares some top tips on using Google Analyt...
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Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

The easiest way to grow your online business is to connect with people where they already spend most of their time and that's on messenger apps and social media. And with a chatbot to automate routine conversations with customers, you can improve your sales and marketing by providing fast and accurate responses to queries and timely information about new products or special promotions. In this blog post, Heather-Mae Pusztai shares some top tips for getting "the most value out of chatbots on...
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Facebook marketing: How to drive demand, create loyal fans, and grow your business

  Leveraging social media to establish your brand is no longer an option; it's an essential part of your overall marketing strategy. And, as the world's largest social network, Facebook is the leading platform for promoting and growing your business. To reach your target audience and acquire new customers, you need to understand how the platform works and apply best practices to get the most out of the marketing opportunities it offers. Here, Megan Conley shares the ultimate guide to creati...
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Power up social media strategy with these 4 tech tools

While the increasing complexity of the social media landscape can be daunting for entrepreneurs and small business owners, there are plenty of tools to help you monitor, measure, and manage your performance across all social channels. To reach and grow your audience you need the right tools to sift through all the data, extract the relevant information, and convert it into valuable insights, writes Alice Oh. To help you decide which is the best solution for your business, she explores ...
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5 data-backed social media trends you need to know for 2019

With the increasing demand from consumers for more authentic and meaningful relationships with brands, storytelling and in-the-moment style content, AI-driven personalized customer experiences, creative social ads and omnichannel marketing are set to become increasingly important in 2019. "The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year," writes Brian Peters. An...
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33 experts share their most effective social media tips for small businesses

To thrive in today's digital world businesses need to harness the power of social media to increase brand awareness, boost engagement, build customer relationships and ultimately drive sales. Social media marketing isn't just a cost-effective way of growing your business; it's one of the most effective ways. Yet each social media platform presents unique challenges and choosing the right platforms, tools and strategies can feel overwhelming for small businesses. Here, so...
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10 influencer marketing trends to keep your eye on

Consumers are swayed by the content they consume on social media and as a result influencer marketing has become one of the most effective ways for brands to connect with their audience, acquire new customers and drive sales. The social media landscape is continuing to evolve however and consumers are becoming more discerning. So to continue reaping the benefits of influencer marketing, brands need to ensure they deliver high-quality campaigns that focus on authenticity and genuine engagement. H...
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