Facebook marketing: How to drive demand, create loyal fans, and grow your business

  Leveraging social media to establish your brand is no longer an option; it's an essential part of your overall marketing strategy. And, as the world's largest social network, Facebook is the leading platform for promoting and growing your business. To reach your target audience and acquire new customers, you need to understand how the platform works and apply best practices to get the most out of the marketing opportunities it offers. Here, Megan Conley shares the ultimate guide to creati...
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Power up social media strategy with these 4 tech tools

While the increasing complexity of the social media landscape can be daunting for entrepreneurs and small business owners, there are plenty of tools to help you monitor, measure, and manage your performance across all social channels. To reach and grow your audience you need the right tools to sift through all the data, extract the relevant information, and convert it into valuable insights, writes Alice Oh. To help you decide which is the best solution for your business, she explores ...
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5 data-backed social media trends you need to know for 2019

With the increasing demand from consumers for more authentic and meaningful relationships with brands, storytelling and in-the-moment style content, AI-driven personalized customer experiences, creative social ads and omnichannel marketing are set to become increasingly important in 2019. "The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year," writes Brian Peters. An...
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33 experts share their most effective social media tips for small businesses

To thrive in today's digital world businesses need to harness the power of social media to increase brand awareness, boost engagement, build customer relationships and ultimately drive sales. Social media marketing isn't just a cost-effective way of growing your business; it's one of the most effective ways. Yet each social media platform presents unique challenges and choosing the right platforms, tools and strategies can feel overwhelming for small businesses. Here, so...
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10 influencer marketing trends to keep your eye on

Consumers are swayed by the content they consume on social media and as a result influencer marketing has become one of the most effective ways for brands to connect with their audience, acquire new customers and drive sales. The social media landscape is continuing to evolve however and consumers are becoming more discerning. So to continue reaping the benefits of influencer marketing, brands need to ensure they deliver high-quality campaigns that focus on authenticity and genuine engagement. H...
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A beginner's guide mastering a local social presence

For any business, the main social media goals are to increase brand awareness, generate leads, build customer loyalty, and boost sales. While larger businesses may be seeking to drive more traffic to their website, the top priority for small local retailers is to connect with their local community to increase footfall. And social media networks lend themselves very well to starting conversations with local consumers. To help you get started, marketing professional Marisa Sanfilippo shares h...
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Grow your business with paid search and social media marketing

Rather than choosing one digital marketing strategy over another, you can maximise your chances of a successful campaign by using a creative combination of strategies. Despite their different approaches, search engine marketing (SEM), search engine optimization (SEO), and social media marketing share the same goals of improving your search engine rankings, increasing website traffic and maximising conversions, writes Lauren Wiseman. Here, she shares how to integrate these different approaches—wh...
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How to build a smart yet simple social media marketing plan [template]

While it may be tempting to post your content anywhere and everywhere to maximize its potential reach, this 'spray and pray' approach, with little regard for audience targeting, is ineffective and can even be counterproductive. Each social media channel has its own "rules, opportunities, audiences, and value propositions" and you need to know what, when and where to post so you can distribute your content more effectively, says content strategy consultant Jodi Harris. Here, she shares ...
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Learn to spot fake social media influencers

Consumers trust people more than they trust brands so, as brand advocates, social media influencers lend credibility to your business. And with an audience that trusts their recommendations, influencers can sway the purchasing decisions of their followers. Not all social media influencers are genuine, however. There are some who artificially increase their followers and engagement rate, tricking brands into believing they're more influential than they really are. Here social media strategist Sai...
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Social media mistakes all small business owners should avoid

Social media can be a great way for small business owners to build brand awareness, reach potential new customers and interact with existing customers, all of which can directly impact sales. While it's important to choose the right platform and have an effective strategy in place, it's also crucial to avoid making the kind of mistakes that can damage your reputation. To help you build and maintain your credibility on social media, Jared Hecht shares here the six most common errors that "can lea...
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