5 ways you can turn your Instagram account into a revenue-generating machine

Companies may underestimate the power of Instagram for business. Yet among the top social media platforms, Instagram boasts the highest engagement rate for brands with 80 per cent of its 500 million daily active users following a business. And having already rolled out a number of business-specific features, the platform is gradually becoming a fully functional ecommerce platform, writes Michael Burke. To help you leverage the power of Instagram, Burke shares here his top tips for turn...
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The 6 best job search lessons I learned after 10 years away

Finding suitable employment can be tough at the best of times and when you're returning to work after a lengthy career break the challenges can seem almost insurmountable. This is the situation strategic marketing executive Judy King found herself in, despite her early career success and an advanced degree in her field. Faced with the daunting prospect of competing with younger candidates and those with more recent experience and up-to-date skills, King realised she needed to make a strategic sh...
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Should your company invest resources into Twitter?

  Social media is pervasive in our digital world. It's enhanced the way businesses can connect with their current and target customers. What's more, businesses now have an easy platform where they can educate, entertain, and build relationships with their customers. Yet, with the plethora of social media platforms available today, it can be a conundrum for startups to decide where to invest their efforts. In this article, we ask the question, "Should your company invest resources in Twitter...
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Social media profile tips to help you network professionally

Social media offers huge potential for global networking and a well-crafted social media profile gives you a unique opportunity to create a good first impression. If you're new to using social media to promote yourself professionally there are some key aspects you need to be aware of. "Your social media profile can create ladders of opportunity within your chosen career or create stumbling blocks," writes Hannah Whittenly. To make sure your social media presence is working for you, rather than a...
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How to survive (and thrive) during summer marketing lulls

With many businesses experiencing a drop in consumer demand during the summer vacation period, it's crucial to understand your audience's demands and adapt your marketing strategies accordingly. Andrei Utkin, chief marketing officer for a small business insurance company, explores the general marketing trends of the summer season and shares his top tips for negotiating better prices, shifting your strategy to social media channels that remain vibrant during the vacation period, and taking advant...
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We now have a new blog system

Share your thoughts with the following features: ​ Blog now, post later You can compose a blog now, suffer temporal writer's block, save and write again, later. ​ Social media sharing In addition to sharing your blog post with the Shaping the Odds community, you can automatically post into your Twitter, Facebook and LinkedIn account whenever you create new entries. ​ Browse media Embedding images and videos is fast and easy. ​ Comment system ​Comment on anything on Shaping the Odd...
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