3 counter-intuitive customer service lessons entrepreneurs should learn

The only thing that differentiates your business from the competition is the quality of the overall customer experience. And if any aspect of a customer's experience falls short of expectations, you'd better make sure your customer service is exemplary. To build a successful business you need satisfied customers who are loyal to your brand, will return for more, and will recommend you. And good customer service is a vital part of the overall customer experience. Here, Alex Gold shares some impor...
Continue reading
  0 Comments

6 ways to test new social media strategies without harming your brand

Each and every time consumers encounter your business on social media is a valuable opportunity for you to create a positive perception of your brand. Your activity on social media can have a huge impact on your brand image and you need to make sure the relationships you build with your audience are based on trust and authenticity. For most entrepreneurs and small business owners, that means having to experiment to find the approach that works best for your business. To help you avoid any negati...
Continue reading
  0 Comments

The complete, 12-step guide to starting a business

There are more opportunities than ever for starting your own business and while you need passion, persistence, and dedication to succeed, there are plenty of free or low-cost resources available to help you get to grips with the practicalities of starting and growing a business. Starting with the most basic question: Why do you want to start a business? Matthew McCreary shares here everything you need to know about starting a business in this 12-step guide to becoming a successful business owner...
Continue reading
  0 Comments

6 ways to leverage email to increase sales

Cold email campaigns can be very successful in generating leads, boosting conversions and driving sales. Among the billions of emails sent every day, the challenge is for your outreach emails to be the ones people want to open, read and act on. Here, Sujan Patel shares some top tips for boosting your click through rates by carefully tailoring your email campaigns, personalizing your cold emails, and making your emails sound like real conversations to help customers connect emotionally with your ...
Continue reading
  0 Comments

Entrepreneurs: Your business is doing well, but what about your own mental health and wellbeing?

While there are many benefits to being your own boss, entrepreneurship can be demanding and stressful and the pressures of business ownership can leave entrepreneurs vulnerable to mental health problems. And when you're immersed in the day-to-day challenges of building a successful business, it can be easy to miss the initial symptoms. Anyone can find they're struggling with the challenges they face and it's important to "occasionally step back and consider how these are impacting their mental o...
Continue reading
  0 Comments

How small business development centers (SBDCs) can help your business

Getting a new business off the ground is a great achievement and the more advice and support you have the better your chances of success. There are hundreds of small business development centres (SBDCs) throughout the United States that help first-time entrepreneurs and small business owners establish sustainable and profitable businesses. Here, Sarah Hovet explores the role of SBDCs, how to find your local office, what kind of resources are available, and how they can help y...
Continue reading
  0 Comments

Ten Tips for Negotiating in 2018

Entrepreneurs may stand or fall depending on how successfully they're able to negotiate business deals. Successful negotiation starts with a process of discovery to understand what matters to the other side, why it matters, and where common ground might be found. And, although it takes practise, when you master the art of negotiation, your ability to create a positive outcome for both parties not only benefits your business it also enhances your reputation. Here, negotiation expert, keynote spea...
Continue reading
  0 Comments

Starting over: How to move on when your business fails

Entrepreneurship can be an emotional roller coaster ride of exhilarating highs and crushing lows—and being able to recover from the inevitable setbacks is crucial to your success. To thrive despite the high failure rate for new businesses, you need to be resilient. You need to learn from your mistakes and look on setbacks and failure as an opportunity to grow and develop, so you'll be able to bounce back. "Closing a business is not the end of your story. Finding ways to deal with closing a ...
Continue reading
  0 Comments

Networking isn’t just about networking

Making the right connections is vital for growing your business, whether you're looking to build relationships with clients, contacts, or mentors. Networking is a skill anyone can learn and, like any other skill, the more you practice the better you get. It's not just about getting out and meeting people, however. You need to "look at the whole picture, what is done outside networking as well as what we do at the events themselves," says author and business networking expert Stefa...
Continue reading
  0 Comments

Small Business Grants: February’s competition now open!

Small businesses in the UK can apply for the chance to win £5,000 in a free-to-enter monthly competition. If your business is at least one year old and has a turnover between £50,000 and £500,000, you can now enter the February Small Business Grants competition. At the end of the month an independent panel of judges, including prominent entrepreneurs and industry authorities, will choose one winner from a shortlist of 6 companies. Although the competition is run every month, companies may only e...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.