#ShapingtheBlogs

How the right content optimization can increase brand visibility

Search engine optimization (SEO) continues to evolve and in an increasingly competitive online environment it's more important than ever to keep up with the changes. The days of littering your content with keywords in the hope of boosting your page ranking are long gone. Instead, you need to focus on providing a great user experience with information-rich, engaging and share-worthy content. Here, online marketing expert Susan Gilbert shares "a few steps you can take to turn your brand's website ...
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13 of the best SEO tools for auditing & monitoring your website in 2019

As a small business owner, search engine optimization (SEO) is an important part of your marketing strategy. SEO improves your website's performance in Google searches to increase the visibility of your business, drive more visitors to your site, and build trust in your brand. And good SEO practices improve the user experience, which in turn helps boost your conversion rate. The best way to ensure a high ranking for your site in Google's search results is to understand how Google evaluates a web...
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How SEO and content marketing work together to fuel your online success

When it comes to improving your digital presence to grow your business, it's the synergy between content marketing and search engine optimisation (SEO) that ensures you reach and create value for your audience. While SEO is about improving how you show up in search results, content marketing is about providing valuable information and getting the balance right between them is the key to initiating and developing meaningful relationships with customers. "Together, SEO and content marketing a...
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How to use SEO to build your brand

 The ultimate goal of search engine optimization (SEO) is to grow your business by driving more traffic to your website. There are numerous on-page and off-page techniques you can use to boost your visibility and the higher your website appears on search engine results pages (SERPs), the more traffic you'll get. "When optimized properly, your company website can boost your brand image and increase your online authority," writes Lauren Wiseman who shares here some top tips for building ...
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Grow your business with paid search and social media marketing

Rather than choosing one digital marketing strategy over another, you can maximise your chances of a successful campaign by using a creative combination of strategies. Despite their different approaches, search engine marketing (SEM), search engine optimization (SEO), and social media marketing share the same goals of improving your search engine rankings, increasing website traffic and maximising conversions, writes Lauren Wiseman. Here, she shares how to integrate these different approaches—wh...
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13 of the best SEO tools for auditing and monitoring website performance

You need to make mobile SEO a priority if you want prospective customers to find you. Your website, pages, blog, and content have to be easily accessible to search engines and since the majority of searches are done on Google that means your SEO strategy needs to align with Google's Mobile-first indexing policy, otherwise you're going to slip down the rankings. The best way to make sure you're getting it right is to look at your own site the way Google sees it. Here, Tom Demers shares some of th...
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6 reasons why SEO might not be right for your business

An effective SEO strategy can significantly improve your company's ranking in online search results, increase website traffic and ultimately help you make more sales. Nevertheless, while it may be a cost-effective strategy with a high return on investment for many businesses, it isn't necessarily a marketing skill that every business needs to master. To help you decide whether it's right for your business, content marketing and SEO expert Brad Shorr shares here the key indicators that ...
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The website services worth paying for—from a scrappy entrepreneur

 As an entrepreneur, there's a temptation to do everything yourself to save the expense of paying someone to do it for you. This can often turn out to be a false economy, especially if your DIY efforts go awry and you end up having to pay someone to fix your mistakes. And those mistakes may have already cost your business both time and money before you decide expert help is required. A little extra spending can make your life a lot easier, says content marketing consultant Jessica Thiefels....
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How to create mobile specific content campaigns for mobile-first index

If your business relies on content marketing to succeed you need to understand how Google's mobile-first indexing is going to affect you, says digital marketing expert Neil Patel. With a 61.9 per cent share—compared with 29.3% for desktops and 8.8 per cent for tablets—smartphones have by far the largest market share of all web browsing, according to research by comScore. To help you adjust your content strategy accordingly, Patel shares this detailed guide to creating mobile-specific conten...
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Questions and answers to define your social media strategy

Brands are having to work harder than ever to cut through social media noise. To stand out in an already crowded and rapidly evolving social media landscape you need to formulate an effective and coherent strategy for each social media channel you use. And the first step is to consider what you want to achieve with your social media presence and how it fits in with the rest of your marketing activities. Here, Shane Donnelly shares the questions you need to ask yourself, together with some top ti...
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