Grow your business with paid search and social media marketing

Rather than choosing one digital marketing strategy over another, you can maximise your chances of a successful campaign by using a creative combination of strategies. Despite their different approaches, search engine marketing (SEM), search engine optimization (SEO), and social media marketing share the same goals of improving your search engine rankings, increasing website traffic and maximising conversions, writes Lauren Wiseman. Here, she shares how to integrate these different approaches—wh...
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9 effective search engine marketing tips for small business owners

With so many small businesses clamouring for attention in a crowded marketplace, you need to make sure your company stands out from the crowd. And one of the best ways to boost your visibility on the internet is to improve your ranking in search engine results pages (SERPs). While large companies have the advantage of a big advertising budget, an effective search engine marketing (SEM) strategy can be a highly cost-effective way for small businesses to compete. Here, nine members of the Young En...
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