How to Sell A Product - Sell Anything to Anyone with The 4 P's Method


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How to stop 'selling' and start building relationships

The most effective salespeople are good listeners who ask the right questions, choose their words wisely and build trust with their customers. Closing is the make-or-break moment and perhaps the most challenging part of the sales process. And relying on outdated sales techniques can hinder rather than help you close more sales. Here, Ari Galper shares how to build authentic relationships by focusing more on helping your customers achieve their goals so they can see you as a t...
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How these successful entrepreneurs learned the art of selling

While not everyone has a natural talent for sales, it's a skill that can be learned. And as an entrepreneur, learning to sell is essential for the success of your business. Fear of rejection is a common obstacle that can affect the performance of any salesperson. With practice however you can learn to overcome your fear, build your confidence and hone your selling skills. To help you get started, eight successful entrepreneurs share here their top tips for sales success even if you've never sold...
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The secret to nailing your next sales call

As an entrepreneur, you may have developed sales skills that help you convince investors, attract business partners, or hire talented employees. When it comes to selling your products or services to prospects however, your success depends less on having the best product and more on building the best relationships. A sales call doesn't start when you're sitting in front of a prospect, says sales expert Maura Schreier-Fleming. It starts with research and preparation, so you can start every sa...
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Why startup CEOs still have to make sales calls

Sales is the single most important factor in the survival and growth of a tech company yet finding the right sales manager isn't easy. While selling may not be your strength or what you enjoy doing, as CEO you're the one who knows your product inside out. You're also in a better position to make critical design and development decisions when you're hearing directly from end users, says Howard Tullman. And when buyers need to feel important and respected it's you they prefer to deal with. Here Tu...
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4 things founders & management teams need to consider before selling a company

​ Preparing for the sale of a company can be a long-term process and one that can zap the energy of even the most energetic CEO. We've put together a shortlist of four things founders/management teams need to consider before selling a company. #1: Keep moving forward As you enter the sales phase, you might be tempted to scale back your day-to-day operations. This isn't a good idea. You want to keep your business running as usual, just as if a sale isn't right around the corner. This guarantees y...
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5 simple upsells and downsells that drive higher profits

Offering customers higher-end or additional products or services isn't just a sales tactic; it can also boost customer satisfaction. When used properly, upselling and cross selling techniques help your customers get more value from your business—while you get more loyalty and revenue from the customer. While upsells are more commonly used, downsells can also boost your bottom line, says online business expert Brian T. Edmondson. In this article he shares some top tips for effective use of both t...
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A beginner's guide for deciding to sell on amazon

  Since its launch as an online bookstore in 1994, Amazon has grown to become the "largest Internet-based retailer in the world by total sales and market capitalization," according to Wikipedia. With its recent expansion into the grocery category, there are now very few products consumers can't find on Amazon. And the company's "vast influence and presence make it an appealing platform for retailers who want to take advantage of the site's unmatched volume of traffic," writes digital trends...
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Winning the sale without dropping the price

Being sufficiently prepared for price objections, and understanding the context behind them, is crucial for your success. When a potential customer says you're "too expensive", it doesn't always mean they're not going to buy. And although offering a discount may be appropriate at a later stage, it shouldn't be your starting point. With the right techniques, you can overcome cost objections. With this in mind, leading sales and selling expert Andy Preston shares here his top tips to help you clos...
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The building blocks of a cold call they can’t say no to

As an entrepreneur, the thought of having to make cold calls may fill you with dread. Cold calling may have a bad reputation and yet, with the right approach, it can be cost effective and efficient so it’s worth putting time and effort into developing your skills. To help boost your success rate, Gregg Schwartz shares here his top tips for warming up your cold calls. [ Read the full article on bplans.com ]
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