Outsourcing HR for start ups

Outsourcing is the secret weapon for startups. It's part of an effective business model, and one that can help you succeed.While there are several areas in which you might find outsourcing beneficial, let's look at outsourcing HR as this is one area where it's definitely a good idea.You already know that growing your startup is an exciting time as well as one that leaves you wearing many hats.The good news is that with outsourcing, you don't have to do everything. When you outsource your HR, you...
Continue reading
  0 Comments

How startups can form partnerships with larger companies

According to a study, corporations are quite eager to work with startups, with nearly 67% saying they are happy to work with early stage startups and another 23% seeing partnerships as critical.This study is quite significant as the trend towards startup/corporation partnerships is looking good.This is where you might be asking how startups can form partnerships with larger companies and how this makes good business sense.Partnering with an established company helps you gain stability, but it mi...
Continue reading
  0 Comments

Brand messaging mistakes to avoid

Every brand needs a voice, especially startups.The messaging you provide your audience is what helps your target audience understand your value and why you're useful. Your messaging tells the potential customer why they should do business with you.Your brand's promise must be clear, it must tell a story, and it must be convincing.Brand messaging for your startup should convey your value proposition and help your customers relate to your products or services. Your brand messaging should inspire, ...
Continue reading
  0 Comments

Should startups invest in native advertising?

Before we start to answer this question, you might be wondering about the term, native advertising. Just what does this mean?Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.In other words, the ad looks just like the content around it. So, if you use native advertising on your website or someone else's, it wouldn't look like an ad.Native advertising is the new buzzword, and in this article, we lo...
Continue reading
  0 Comments

Pros and cons of investing in SEO

Before we dive in to the pros and cons of investing in SEO, let's firmly define it.SEO is an abbreviation for search engine optimization. While the term, SEO, can leave many startups confused, it's simply how you get free and organic traffic to your website.Breaking it down even further, consider this example. Your potential customer goes to Google and enters a term in the search bar that has something to do with your business. If you show up on the search engine results page near the top or at ...
Continue reading
  0 Comments

Pros and cons of doing a trade show for your product

It's product launch time for your startup, and it's time to do some marketing.With so many options and avenues available to you, we take a look at one traditional form of marketing – the trade show.The ProsYou'll find that the biggest advantage of the trade show is the increased exposure for your startup. This is your chance to get noticed.Trade shows are a great place to increase your brand awareness and get your product in front of more eyeballs.Consider participating in a class, hosting a wor...
Continue reading
  0 Comments

Traditional marketing tools often overlooked by startups

For most startups, their marketing strategy includes only online activities such as lead generation, social media, email marketing, content marketing, pay-per-click, and their website.While this is all vital to your overall marketing plan, there are other avenues available to you depending on your target market.In this article, we look at traditional marketing tools often overlooked by startups that include strategies and methods for introducing your business to the world. Direct mailFor se...
Continue reading
  0 Comments

How user generated content can grow your brand

 Is user generated content the latest fad, or is it a viable way for you to grow your business?First, let's define it. User generated content (UGC) is any content that unpaid contributors, your customers or fans share online. This might be in the format of reviews, social media posts, videos, blog posts, tweets, pictures and more.It's a big boon for your startup, not the latest fad, and it's something you should definitely be encouraging your customers to do.To help you, let's look at how u...
Continue reading
  0 Comments

What you should know before hiring an accountant for your startup

 Managing your money right from the start is vital to the health of your startup.When hiring an accountant, outsourcing your accounting, or hiring an employee to manage your books, you want to be absolutely confident in who you choose as they are responsible for managing your money.Your accountant helps you navigate the numbers and make the best financial decisions. If the numbers aren't accurate, it can be hard to grow and succeed as a small business.Let's look at what you should know befo...
Continue reading
  0 Comments

8 common payroll problems to avoid

Payroll is much more than just paying your employees their salary or hours worked.When it comes to payroll, it encompasses not only wages but deductions such as taxes and social security as well as health insurance and more.Payroll can be difficult for some startups, so today we look at eight common payroll problems to avoid.  #1: Setting it up incorrectlyPayroll is complicated, especially where taxes are concerned.Not only are taxes a vital part of payroll, but they are difficult to unders...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.