How to stop 'selling' and start building relationships

The most effective salespeople are good listeners who ask the right questions, choose their words wisely and build trust with their customers. Closing is the make-or-break moment and perhaps the most challenging part of the sales process. And relying on outdated sales techniques can hinder rather than help you close more sales. Here, Ari Galper shares how to build authentic relationships by focusing more on helping your customers achieve their goals so they can see you as a t...
Continue reading
  0 Comments

Business lessons from a car salesperson

Sales is not an easy job. No matter your profession, delivering a successful sales pitch is tough and intimidating. Not only do you need to be brimming with confidence, you need to develop your own sales strategy that convinces prospective clients and closes deals. Developing a methodology takes time, however, and your strategy will look different depending on the industry you're in. For example, pitching your company's multimillion dollar business solution to a Fortune 500 enterprise will not r...
Continue reading
Tags:
  0 Comments

The ultimate guide to sales management

As a sales manager, you play a key role in the success of the business. It's your job to ensure the business hits its revenue targets by devising and implementing effective strategies and techniques for achieving, or exceeding, those targets. It's also your job to motivate your team and provide guidance, training and support to deliver the desired results. In this blog post, Kristen Baker shares a detailed guide to sales management—from recruiting and onboarding new hires to setting goals, analy...
Continue reading
  0 Comments

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

The easiest way to grow your online business is to connect with people where they already spend most of their time and that's on messenger apps and social media. And with a chatbot to automate routine conversations with customers, you can improve your sales and marketing by providing fast and accurate responses to queries and timely information about new products or special promotions. In this blog post, Heather-Mae Pusztai shares some top tips for getting "the most value out of chatbots on...
Continue reading
  0 Comments

How to create a simple small business lead generation process

Sales are the lifeblood of every business. And no matter how good your products or services are, they aren't going to sell themselves. Lead generation is the process that attracts people to your business and sparks their interest in what you're selling. And the more effort you put into lead generation, the more people you'll have in your sales funnel that you can convert into paying customers. Here, Ryan Myers shares some top tips for implementing an effective lead generation strategy that will ...
Continue reading
  0 Comments

Getting over your fear of cold calling customers

While inbound marketing is an essential part of your overall marketing strategy, cold calling is still an effective, efficient way of reaching customers. Yet even the most seasoned sales professionals can find it intimidating and resist incorporating it into their weekly schedule. At some point however you need to embrace cold calling if you're going to generate sufficient leads for your business. "Cold calling, if done right, is the fastest path to cash, says Weldon Long, who shares here s...
Continue reading
  0 Comments

6 ways to leverage email to increase sales

Cold email campaigns can be very successful in generating leads, boosting conversions and driving sales. Among the billions of emails sent every day, the challenge is for your outreach emails to be the ones people want to open, read and act on. Here, Sujan Patel shares some top tips for boosting your click through rates by carefully tailoring your email campaigns, personalizing your cold emails, and making your emails sound like real conversations to help customers connect emotionally with your ...
Continue reading
  0 Comments

6 psychology-based tips to boost your sales

Even though we like to believe we make rational decisions, we tend to rely more on emotions than information. And while we may weigh up the pros and cons, emotions greatly influence—and sometimes even determine—our willingness to make a purchase. As a marketer, understanding what makes people tick allows you create an emotional connection with your audience and drive sales. With that in mind, Syed Balkhi shares here some top tips for "steering consumers in the direc...
Continue reading
  0 Comments

5 insights into human behavior that will boost your sales and marketing

Understanding human behavior and what motivates people to make a purchase is key to the success of any marketing campaign. There are several personal, psychological and social factors that influence the way consumers think and act when it comes to buying goods and services. And successful salespeople and marketers use their understanding of these factors to appeal to consumers and persuade them to take action. Here, digital marketing strategist Ted Chong explores "five common human tendencies an...
Continue reading
  0 Comments

How these successful entrepreneurs learned the art of selling

While not everyone has a natural talent for sales, it's a skill that can be learned. And as an entrepreneur, learning to sell is essential for the success of your business. Fear of rejection is a common obstacle that can affect the performance of any salesperson. With practice however you can learn to overcome your fear, build your confidence and hone your selling skills. To help you get started, eight successful entrepreneurs share here their top tips for sales success even if you've never sold...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.