#ShapingtheBlogs

How marketers can avoid getting duped by ‘faux AI’ vendors

Artificial intelligence (AI) has huge potential for marketers yet there's a lot of confusion about what it can and can't do. Machine learning (ML), a subset of AI, is already used in marketing automation platforms to improve efficiency and personalization and it's becoming an increasingly sophisticated tool for social media listening and lead nurturing. However, it's important for marketers to understand how ML works to avoid being duped by false claims about its capabilities, writes Jake Bennet...
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How marketing automation can make your business smarter (and richer)

As an entrepreneur or small business owner, effective marketing is essential to keep your business moving forward. Yet handling all the routine marketing-related tasks yourself is time consuming and leaves you with little time to focus on other aspects of running and growing the business. Although you may want to consider delegating, using automation tools to execute repetitive tasks is more cost-effective than hiring someone to do them for you. Here Brenda Stoltz shares how incorporat...
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The investment with the highest ROI is the one you make in yourself

An investment in yourself is the best kind you can ever make. Most of the time when people talk about investing they're referring to financial investment. There are other ways to invest in yourself however and, unlike other investments, they always pay off. When you spend time, effort, and money on improving your knowledge, learning a new skill, tapping into your creativity, or hiring a coach, there's always an opportunity for personal, professional or financia...
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3 ways to improve ROI with better marketing cost management

While content marketing is an effective tool for promoting your brand and generating leads, you need to know if the time and money you spend on creating and promoting content is justified. You can measure the success of your content by social shares, marketing qualified leads or page views, depending on your goals. Successfully calculating your return on investment (ROI) however can be tricky. "You can easily spend hundreds—or even thousands—of dollars on a marketing campaign and have practicall...
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3 AI terms all business professionals need to understand

Artificial intelligence (AI) can help your business make better and faster decisions, become more efficient, improve compliance, identify sales opportunities, enhance customer engagement, reduce costs and boost productivity. While AI can offer tremendous value for your business, for the best return on investment (ROI) you need to understand what the different technologies are and what they can do. There's confusion among business professionals about the terminology, says IBM's Rob High, "and inc...
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