Why you should care about what current and past employees are saying about your company online

When looking for new employees, you want to set your company up for success. This may mean several things for your business when crafting your job posting ads. It turns out that according to Career Builder nearly 75% of job seekers begin their search online. What does this mean for your hiring potential? It means you want a clean, respectable online reputation. What's being said about your business online is vital not only to your revenue stream but to your well-being as an appropriately staffed...
Continue reading
  0 Comments

How “ghosting” your candidates can kill your small business

The way you treat job candidates can be more damaging than you think. Company reviews not only give current and previous employees an opportunity to rate your company culture, leadership practices, and more, they also allow individuals to comment on their experience of your recruitment process. And negative feedback on your hiring practices not only undermines your ability to attract top talent, it can also deter potential clients from doing business with you. "Every decision and action you take...
Continue reading
  0 Comments

7 effective ways to initiate and cultivate business referrals

Referrals are one of the best ways you can grow your business. When satisfied clients refer other people to your business, it creates instant trust for your brand. And the new clients you gain become just as loyal and create more referral opportunities for you. "The easiest way to establish a solid referral business is to make sure our current customers or clients feel important and well taken care of when working with us," writes Sherrie Campbell. Here, she shares some top tips on how to enhanc...
Continue reading
  0 Comments

Should freelancers ever work for free?

Freelancers are often approached with requests to do some pro bono work on the basis that it's an opportunity to gain publicity and will lead to paid work in the future. Although a particular job may prove to be an invaluable addition to your portfolio, exposure isn't going to pay your bills. And although you may occasionally meet someone who lands a lucrative contract after doing some free work, such claims rarely live up to their promise. While there are no simple answers w...
Continue reading
  0 Comments

The must-follow rules for social media marketing success

If you want to grow your business on social media you need to keep pace with constantly evolving platforms, features, trends and consumer preferences. To make the most of your social media presence you need to understand—among other things—how to make your brand stand out, the importance of listening as well as speaking to your customers, and "why having lots of followers doesn't always equal success." Henry Williams shares here some key insights from four of the UK's top entrepreneurs—and what ...
Continue reading
  0 Comments

How to backtrack on a promise to a client (without losing their trust)

  Any time you fail to meet a customer's expectations—whether they're stated in a contract or implied—you're breaking a service promise. And broken promises can damage your credibility and the company's reputation. Things can go wrong from time to time however and, even though it may not be your fault, you may find yourself having to go back on a promise. The key is how you work with the customer to resolve the problem and make sure it doesn't happen again. Here, Alyse Kalish shar...
Continue reading
  0 Comments

Why project managers are essential to your business

One of the most challenging decisions you face as a first-time founder is when to start hiring. As your business grows, it becomes almost impossible to stay on top of every aspect of the business and this is when you need to turn your projects over to an expert. Although hiring a project manager may seem like an added expense, in the long run a skilled project manager saves you money—and protects your startup's reputation—by keeping projects on course and making sure you...
Continue reading
  0 Comments

42 ways to make sure people like you—and respect you

While you don't have to choose between being liked and respected at work, you do need to get the balance right. Wanting to be liked is part of human nature. It's also human nature to test each other's boundaries. Being agreeable, co-operative, supportive, and helpful are all excellent qualities that facilitate teamwork and create a pleasant working environment. If you're always being nice to people for the sake of being liked however you risk being seen as a pushover. Here, Erin Greenawald share...
Continue reading
  0 Comments

The importance of avoiding bad PR

PR is all about managing reputations and there's nothing quite like some good PR to help shape the odds in your favour. Many individuals and companies know that. Bill Gates says he'd spend his last dollar on PR, and Sir Richard Branson believes a good PR story is more effective than a front-page ad. PR is powerful and it permeates all aspects of our lives and influences our purchasing habits, lifestyle choices and political decisions. PR has the potential to build up or tear down a business or l...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.