Color psychology: How color meanings affect your brand

Colors affect people's perception of your brand and influence their buying decisions, yet a single color can have different connotations depending on various factors, such as personal preferences, experiences, gender and cultural differences. And even different shades, tints and tones of the same color can elicit different emotional responses. Although the psychology of color is complex and nuanced, a basic understanding of how colors affect consumer behaviour will help you choose the right colo...
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How to overcome your fear of failure

Fear of failure is one of the biggest obstacles to success and to overcome your fear, you need to change how you perceive failure. What one person considers a crushing defeat, another sees as a minor setback and a learning opportunity. "The chips aren't always going to fall where you want them to — but if you understand that reality going in, you can be prepared to wring the most value out of the experience, no matter the outcome," writes executive career transition coach Susan Peppercorn. ...
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6 psychology-based tips to boost your sales

Even though we like to believe we make rational decisions, we tend to rely more on emotions than information. And while we may weigh up the pros and cons, emotions greatly influence—and sometimes even determine—our willingness to make a purchase. As a marketer, understanding what makes people tick allows you create an emotional connection with your audience and drive sales. With that in mind, Syed Balkhi shares here some top tips for "steering consumers in the direc...
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The top TED talks of 2018 so far—and what you can learn from them

TED, a non-profit organization, has evolved from a conference where technology, education and design converged to become an ever-growing collection of online videos for free distribution. Now these powerful short talks can give you a fresh perspective on a wide variety of presented by expert speakers. From the benefits of sleep and the power of emotional courage to becoming more creative, improving your network and boosting your career, Hayden Field shares here seven of the most compelling ...
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Can this four-minute brain hack turn you into an optimist?

While the human brain's negativity bias may be programmed into our DNA, how we respond to it is learned through experience, which means we can also learn to overcome it. While some people's actions are guided more by wanting to achieve a positive outcome, such as getting a good grade on an assignment, reaching a goal or mastering a skill—other people are motivated more by wanting to avoid the opposite, negative outcome of poor grades or failure. The former "approach motivation" is linked to posi...
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7 brave steps to become fearless

Fear is a powerful emotion and although it serves to keep us safe, it can also stop us achieving the things we want the most. Humans evolved to be fearful. It's what helped keep our ancestors alive and continues making us alert to the presence of danger. Yet our vulnerability to feeling threatened can persist in situations that are far from life-or-death. And left unchecked, fear can sabotage our success, damage our relationships and even lead to depression. When "fueled...
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3 ways to turn adversity into an inspired state of mind

The human brain is primed for negativity. And this negativity bias can trick your brain into overestimating threats and underestimating opportunities. During times of adversity we may feel overcome by fear, worry or anxiety—and we underestimate our capacity to deal with the difficulties we're facing. "In times of personal difficulty, it's easy to feel like you don't have any choices. But how you seize the day is a choice," writes Lee Rhodes. Here, she shares how she learned to face adversity hea...
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5 self-sabotaging behaviors you should avoid

Self-sabotaging behaviors get in your way; they interfere with your long-term goals and hold you back from creating a successful, happy life. And you may be self-sabotaging without even realizing it. From binge-eating doughnuts after working out at the gym to procrastinating on an assignment when there's a deadline looming, there are countless ways you may be undermining your intent. Such habits aren't a deliberate attempt to ruin your chances of success however, they're a misguided form of...
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Announcing The Reverse Hackathon — Ethics+Technology

A call is going out for academics, designers, psychologists, entrepreneurs, developers, educators, and others to come together and reverse the current trend of apps and tools that are addictive, propagate misinformation and promote negative self-perception. The Reverse Hackathon 2018 asks groups to identify issues with existing technologies and present a 5-minute pitch for improving them in a way that better serves "our collective mental and emotional health." The hackathon takes ...
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Stop giving toxic people your time

While there's no excuse for unacceptable behavior, most of the difficult people we encounter at work, or in our lives, have at least some redeeming qualities. Truly toxic people however relentlessly manipulate people and situations to their advantage and while some may be unaware of the negative impact they have on those around them, others gain personal satisfaction from deliberately pushing your buttons. That's why choosing how you respond to toxic behaviour and whom you spend your time with, ...
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