17 steps to take before you launch a product or service

Getting a new product out of your head and into the hands of users requires a significant amount of planning and preparation. Launching a new product is tougher than ever and carries a high failure rate. Rushing to market is possibly the single biggest mistake you can make. It takes thorough research, meticulous planning, effective goal setting and appropriate timing to create a good first impression and gain a foothold in the market. To maximise your chances of success, members of Forbes Agency...
Continue reading
  0 Comments

8 steps for the perfect product launch

There's a lot of groundwork to do before taking a product to market. You need to find, know and build a relationship with your audience well in advance. You also need to know how to get attention and build brand awareness before you launch. In essence, you need to "lay the foundation to build buzz later," says Sweta Patel, founder of Silicon Valley Startup Marketing. Here, Patel and other top entrepreneurs—who are all members of The Oracles—share their top tips for achieving a successful product...
Continue reading
  0 Comments

3 of the most common mistakes first-time entrepreneurs make

Statistics on the survival rate of new businesses vary wildly—from around 30 per cent to as many as 80 per cent failing within the first 2 years—depending on whether the study refers to all small businesses, startups, or venture capital-backed startups only. Nevertheless, while it's difficult to pin down accurate statistics, there's clearly a lot at stake when it comes to starting your own business. Entrepreneurs are known for being risk-tolerant and optimistic yet, armed with the knowledge that...
Continue reading
  0 Comments

Here’s how to beat the odds with a successful new product launch

The launch of a new product can be an intense, stressful time. While a product launch can attract new customers and increase consumer awareness of your business, achieving these goals isn't always easy and research shows an estimated 95% of new products fail. Although it can be difficult to get attention for a new product and there's no definitive way to guarantee success, there are steps you can take to shape the odds in your favor. In this article, Aaron Agius, one of the world's leading digit...
Continue reading
  0 Comments

From the Community

Pinned Items
Recent Activities
There are no activities here yet

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.