3 cognitive design principles to create effective presentations

Following cues from cognitive psychology helps designers create products that are easy for people to understand and use—and you can incorporate the same elements of cognitive design into your presentations to maximise their impact on your audience. While we all have different personalities, preferences and motivations, there are some general principles of cognitive psychology that most people respond to and applying them to your next presentation will help you deliver a more "persuasive, interes...
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The perfect pitch: A Pixar storyteller’s secret

Whether it's spoken, written, visual, or a multimedia presentation, storytelling remains one of the most compelling ways to share knowledge and information. A well-crafted story engages your audience and takes them on a memorable journey that leaves them feeling inspired and motivated. And by weaving essential facts and figures into a story you make them much easier to remember, says writer, story-branding consultant and keynote speaker, Matthew Luhn. Here, he share...
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Presentation skills every business owner should have

  As an entrepreneur or small business owner, strong presentation skills are vital for the success of your company. An effective, engaging presentation helps you connect with investors, clients or potential business partners and creates valuable opportunities for growth. A bad presentation, on the other hand, can damage your credibility, leave your audience confused and disinterested, and cost the business time, money and wasted opportunities. In this article, Katharine Paljug shares J...
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Ultimate guide to persuasive speech (hook and influence any audience)

Public speaking is one of the most important skills to have in business and in life. It allows you to connect with others, influence decisions and motivate change. Many people dread having to make speeches or give presentations yet the more you practise the more you'll improve your communication skills, leadership skills, and confidence. Apart from enhancing your personal brand and helping to advance your career, for those who excel at it, public speaking can become a lucrative career in it...
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How to write your first killer business presentation

Business presentations serve to inform, entertain, and persuade an audience. And whether it's a general audience, your company's senior management team, potential clients or investors, you'll want your presentation to be as clear and effective as possible. Many people find the entire process daunting, especially when it's their first presentation. Yet the hardest part is getting started, says Fia Fasbinder. Once you've drawn up an outline of what you want to say and roughly how you'll say it, yo...
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How to deliver your presentation in half the time you’d allotted

 Even the best-laid plans can go awry and giving a presentation can be nerve-wracking enough without last minute changes to the schedule. So what can you do when you've rehearsed your finely tuned presentation to make sure you won't overrun, only to find out on the day that you now have only half the time originally allocated to you? Rushing your speech to cram in as much as possible is never an effective solution, says the founder and CEO of Executive Speaking Inc., Anett Grant. ...
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Try this simple trick to beat your public speaking anxiety

 While public speaking may be your number one fear, being able to give compelling speeches or presentations may also be crucial for your business or career success. Even if your career doesn't involve giving presentations, there may be occasions when you're called on to give a speech. Although there are lots of tips, tricks and tactics for mitigating anxiety, you'll see why they aren't always helpful—and can even be counterproductive—when you understand what's really making you anxious abou...
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Here’s how to avoid drawing a blank in the middle of your presentation

Public speaking is a vital personal and professional skill. Delivering a presentation helps you get your message to a lot of people at once and gives you an opportunity to create a positive impression of you, your project, or your organisation. Although many of us feel nervous before addressing an audience, the biggest fear for some people is having their mind go blank mid-speech. To help you develop fluency and present your information with ease and confidence, expert Annett Grant shares here f...
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FLIP: four simple ways to improve your presentations

The chances are you're going to have to give a presentation at some point in your career. To be a successful leader and entrepreneur, great presentation skills are vital and there are few professional positions that don't require at least some aptitude for giving presentations. Whatever the purpose of your presentation or the size of your audience, the essential skills are the same and to be an effective presenter requires preparation, planning and practice. Communications expert, spea...
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5 ways to become a radically better public speaker

We all have to speak in public at some time and being able to give effective presentations may be crucial for your business or career, and yet it’s something many of us dread. Standing in front of an audience can be nerve-wracking when you’re first starting out and being able to really captivate an audience is a skill that can take many years to develop. Fortunately, most audiences aren’t that demanding, says Peter Shankman. And with these top tips, you’ll rock your next speech, talk or presenta...
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