15 ways to identify and fix your branding mistakes

Your personal brand is your reputation. It's the impression you make on other people—in person and online—about your values, attitude, credibility  and integrity. And it's what potential employers, business partners, investors, or customers rely on to decide if they trust you. While a strong personal brand can open the door to new opportunities, being careless with your brand can slam it shut. Here, members of the Young Entrepreneur Council (YEC) share how to fix some of the most commo...
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13 strategies your brand can learn from YouTube celebrities

Your personal brand is how you present yourself to the world and it plays an important part in marketing yourself to potential employers, clients, business partners, or investors. Personal branding is all about the impression you make on others and, as such, it's important to remember that everything you share socially contributes to your personal brand. Every tweet you send, every status update and photo you share on social media, and every public comment you make, all reflect your values, atti...
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8 of the best professional bio examples we've ever seen [+ bio templates]

Your professional bio is a crucial part of your personal brand and possibly the most important marketing copy you'll ever write. Marketing yourself effectively as a professional is as much about who you are as a person as it is about your career, skills and achievements. And communicating a strong personal brand not only benefits your career; it also benefits your company's brand image. Here, Lindsey Kolowich shares some top tips for writing relevant, relatable and engaging professional bio cont...
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How MBA students make the most of LinkedIn

As the world's largest social network for professionals, LinkedIn is a powerful tool for professionals to gain attention from the companies they want to work for and a critical part of any recruitment strategy. Keeping your LinkedIn profile up to date isn't just for job seekers, however. As a platform for sharing knowledge, skills and advice, the more active you are on LinkedIn the more you can expand your network and build your personal brand. To help you maximise your LinkedIn presence, Janina...
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Social media profile tips to help you network professionally

Social media offers huge potential for global networking and a well-crafted social media profile gives you a unique opportunity to create a good first impression. If you're new to using social media to promote yourself professionally there are some key aspects you need to be aware of. "Your social media profile can create ladders of opportunity within your chosen career or create stumbling blocks," writes Hannah Whittenly. To make sure your social media presence is working for you, rather than a...
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5 personal branding hacks every entrepreneur should know

Your brand is your identity, your values and reputation. It's how others see you based on the impression you make and is key to your success. Nowadays, building your personal brand is just as important as building your company's brand. As an entrepreneur, cultivating your personal brand helps differentiate you from the competition. Consumers want to hear the story behind a company's founders, and that means marketing yourself as well as your company. Although creating your persona...
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7 easy ways to begin building your own personal brand

Personal branding is becoming increasingly important as more and more people are leveraging social media to market themselves, and it can be difficult to be heard above all the noise. While it's undoubtedly a powerful tool for connecting with new customers or potential employers, social media isn't the only effective way to promote yourself or your business. In this article, Martin Zwilling, the founder and CEO of Startup Professionals, explores other ways to increase your visibility and build m...
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7 steps to building a personal brand to support your business

Having a strong personal brand not only helps you advance your career by boosting your visibility, differentiating you from other job candidates, and opening up new professional opportunities, it can also be used in conjunction with your corporate brand to earn greater trust, extend your social media reach and access different niches, says Jayson Demers. He shares here seven ways you can create a personal brand that supports and complements your corporate brand. [ Read the full article on entrep...
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Why startup founders should invest time in personal branding

The Head and Shoulders shampoo motto back in the 1990s was, “You never get a chance to make a second impression.” Today that phrase is used often in the realm of business. Let’s take a look at why startup founders should invest time in personal branding, because you really do only have one shot at the first impression. Investors invest in people The first reason to invest time in personal branding is that investors like to invest in people as well as products. While you might have a superb idea,...
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Follow this simple 6-step strategy to build your personal brand

Almost everyone has a personal brand, whether they’ve cultivated it themselves or it’s been created for them through their online interactions, and many people are now focusing on their personal brand as part of their long-term career strategy. Managing your brand is crucial for marketing yourself to potential employers. You need to ensure you project the right image, with a consistent brand message across all platforms, while maintaining your credibility. If you’re new to developing your own pe...
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